Siteworx, Inc. Appoints Former Human Factors International (HFI) Project Director, John Whalen, as Senior Consultant,

RESTON, VA, Jan 22 (MARKET WIRE) --
Siteworx, Inc. announced that it has appointed Dr. John Whalen to the position
of
Senior Consultant, User Experience. Whalen will offer Siteworx clients new
access to
proven user experience research methodologies and empirically sound approaches
to
their design challenges. Whalen will be responsible for a wide range of
strategicconsulting services, including:

-- Developing enterprise-wide user experience measurements
-- Integrating user-centered design into development lifecycles
-- Briefing executive teams on the ROI of experience design

Whalen's project-based consulting services will include user research,
eye-tracking research, rapid prototyping, information architecture, usability
testing
and experimental design.

Whalen served most recently as Project Director and Course Instructor at
Human Factors International (HFI) where he lead design and redesign processes
for
Fortune 500 clients in the financial, healthcare, e-commerce and government
verticals and gained extensive experience producing information architecture and
page designs for high volume websites and intranets.

Prior to HFI, Whalen served as University of Delaware Assistant Professor of
Psychology and Cognitive Science, and spent several years conducting usability
testing and information architecture development as a freelance Usability Expert
and Information Architect.

"John Whalen brings a new dimension to the award-winning Siteworx User
Experience team. His impeccable credentials, and solid track record leading
strategic and tactical user experience projects will offer immense benefits to
Siteworx clients," says Tim McLaughlin, Siteworx President.

Whalen holds a Ph.D. in Cognitive Science from Johns Hopkins University
anda B.S. degree in Psychology from McGill University. He is a member of the
Usability Professionals Association (UPA), and D.C. Information Architects
(DCIA)
and is regularly invited to speak on user experience and driving business value
through user-centered design.

About Siteworx, Inc.

Siteworx is a User Experience, Interactive Design and Application
Development company
that helps its clients communicate more powerfully online. Based in Reston,
Virginia, with offices in Rochester, New York, Siteworx delivers improved
performance through attractive designs, streamlined information architecture,
and
easy-to-manage technology. Its roster of clients includes AOL, The College
Board, Discovery Communications, National Geographic and U.S. News & World
Report.
Furtherinformation is available at www.siteworx.com.

Contact:

Siteworx, Inc.
Patricia Mejia
703-657-1296
Email Contact

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