World of Warcraft(R) Reaches New Milestone: 10 Million Subscribers

Subscriber base for Blizzard Entertainment(R)'s massively
multiplayer online role-playing game now exceeds 2.5 million in North
America, while Europe passes the 2 million mark
IRVINE, Calif.--(Business Wire)--Blizzard Entertainment, Inc. announced today that subscribership
for World of Warcraft(R), its award-winning massively multiplayer
online role-playing game (MMORPG), has continued to climb, recently
passing 10 million worldwide. Interest in the game has remained high
in all regions, with thousands of new and returning players signing up
through the holiday season. World of Warcraft now hosts more than 2
million subscribers in Europe, more than 2.5 million in North America,
and approximately 5.5 million in Asia.

"It's very gratifying to see gamers around the world continuing to
show such enthusiasm and support for World of Warcraft," said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. "We're always
pleased to welcome new players to the game, and we're looking forward
to sharing the next major content update with the entire community in
the months ahead."

Since debuting in North America on November 23, 2004, World of
Warcraft has become the most popular MMORPG around the world. It was
the bestselling PC game of 2005 and 2006 worldwide, and finished
behind only World of Warcraft: The Burning Crusade(R), the first
expansion pack for the game, in 2007.(a) In addition to being the
bestselling PC game of 2007 in both North America and Europe, The
Burning Crusade holds the record for fastest-selling PC game of all
time, with nearly 2.4 million copies sold in its first 24 hours of
availability and approximately 3.5 million in its first month.(a)
Development is underway on World of Warcraft's second expansion, Wrath
of the Lich King(TM), which was unveiled at the company's BlizzCon(TM)
gaming festival in August 2007.

World of Warcraft is currently available in seven languages, with
a Russian version in development and scheduled for release later this
year. In addition to North America and Europe, World of Warcraft is
played in mainland China, Korea, Australia, New Zealand, Singapore,
Thailand, Malaysia, and the regions of Taiwan, Hong Kong, and Macau.

For further information on World of Warcraft, The Burning Crusade,
and Wrath of the Lich King, please visit the official website at
www.worldofwarcraft.com. To keep pace with the continued growth of
World of Warcraft as well as development on other Blizzard
Entertainment games, the company is currently hiring for numerous open
positions -- more information on available career opportunities at
Blizzard Entertainment can be found at http://jobs.blizzard.com.

World of Warcraft's Subscriber Definition

World of Warcraft subscribers include individuals who have paid a
subscription fee or have an active prepaid card to play World of
Warcraft, as well as those who have purchased the game and are within
their free month of access. Internet Game Room players who have
accessed the game over the last thirty days are also counted as
subscribers. The above definition excludes all players under free
promotional subscriptions, expired or cancelled subscriptions, and
expired prepaid cards. Subscribers in licensees' territories are
defined along the same rules.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft and
the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Vivendi Games,
is a premier developer and publisher of entertainment software
renowned for creating some of the industry's most critically acclaimed
games. Blizzard Entertainment's track record includes ten #1-selling
games and multiple Game of the Year awards. The company's
online-gaming service, Battle.net(R), is one of the largest in the
world, with millions of active users.

(a) Based on industry sell-through data, internal records, and
reports from key distribution partners around the world.

Blizzard Entertainment, Inc.
Lisa Jensen, Global Director of Public Relations
949-854-6200 dir
949-854-7900 fax
ljensen@blizzard.com
or
Shon Damron, PR Manager
949-854-5100 dir
949-854-7900 fax
sdamron@blizzard.com
or
Bob Colayco, Associate PR Manager
949-955-1380 x2528 dir
949-854-7900 fax
bcolayco@blizzard.com

Copyright Business Wire 2008