New Handy Guide Explores the Principles of Business Intelligence as Well as the Software

* Reuters is not responsible for the content in this press release.

Tue Jan 22, 2008 11:00am EST 

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c80159) has announced the
addition of Business Intelligence For Dummies to their offering.

   Want to know more about Business Intelligence and how it can help
you make better business decisions? Business Intelligence For Dummies
helps it all make sense.

   More than just the technology, Business Intelligence is a broad
concept that encompasses tools, philosophies, and strategies for
success. This handy guide explores the principles as well as the
software, making it easier for you to create a business environment
that helps you gain a competitive edge in today's demanding
marketplace. By putting together the appropriate technologies and
applications, you'll be better able to gather, access, and analyze
data about your market and your customers. With that knowledge
available, you can make more informed decisions and get a jump on the
competition.

   Business Intelligence For Dummies will help you

   - Compare various BI models

   - Determine the needs of your business

   - Build a solid BI architecture and roadmap

   - Design, develop, and deploy a plan

   - Relate BI to data warehousing, ERP, CRM, and e-commerce

   - Use the information you collect to develop a clearer
understanding of your customers, your competitors, your business
partners, and the general economic environment in which your business
operates

   - Work with specific technologies, including data warehouses, data
marts, and operational data stores

   This exciting, emerging set of practices and principles becomes
more vital for business success every day. Business Intelligence For
Dummies gets you prepared, so you can become a business whiz kid
before you know it!

   Author Information

   Swain Scheps has handled business intelligence, data warehousing,
and project reporting for enterprise level e-commerce, call center,
and POS implementations in a wide variety of businesses.

   For more information visit
http://www.researchandmarkets.com/reports/c80159

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008
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