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The Luxury Institute Launches Its Luxury Institute Executive Education Program
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NEW YORK, NY, Jan 22 (MARKET WIRE) --
The Luxury Institute announced today that it is introducing an innovative
Luxury Institute Executive Education Program designed to be unique in the sphere
of Executive Education.
"As usual, the best ideas for our new offerings come from the hundreds of
global luxury brands that are active clients and members," said Milton Pedraza,
CEO of the Luxury Institute. "We are coming off another record year and have
heard clearly our executive constituents' need for customer-centric,
highly-interactive, and unbiased Executive Education. We reviewed the
world's top-rated Executive Education programs and have set a much higher
bar for our luxury programs. With the luxury executive, and their affluent
customers in mind, we've leveraged our unique assets and industry knowledge
to reinvent the Executive Education model."
Our new Luxury Executive Education Programs offers four
distinct
advantages:
1) Laser-Like Focus on Global Luxury Goods and Services
The Institute will offer Executive Education that focuses exclusively
on executive-level learning in the highly complex global luxury goods
and services industry.
2) "Voice of the Consumer" Case Study Method
The Institute will bring to bear its extensive database of years of
quantitative consumer research on best practices and top-rated brands
to bring 'the voice of the high net-worth consumer' directly into the
classroom. Its consumer-voice-based case studies virtually turn the
old-school case model inside out.
3) Highly Interactive Classroom Environment
To create the optimal learning environment, it is critical that
students exhibit a high level of contribution and participation.
Qualified executives with years of front-line experience in diverse
luxury categories from around the world will engage with luxury peers
to analyze, debate, persuade, inspire, and make tough calls in a world
of imperfect information where the clock is always ticking.
4) Objective and Independent Front-Line-Practitioner Faculty
The Luxury Institute Executive Education Faculty is comprised of
objective and independent practitioners. The Faculty will deliver
content that is best-in-class, unbiased, and devoid of the crass
commercialism that is rampant in university classrooms and luxury
industry events.
Sample 2008 Curriculum
The 2008 Curriculum will begin in April 2008 and be offered again in the
fall. Each one-day course will focus on one of the following topics:
-- Extraordinary Luxury Customer Experiences: Best Practices from the
Voice of the High Net-Worth Consumer
-- Positioning Your Luxury Brand: How to Best Position your Luxury Brand
in a Changing Luxury Environment.
-- Internet Marketing: How to Harness the Power of the Internet in
Marketing your Luxury Brand
-- Doing Business in India and China: Emerging Luxury Opportunities
Courses will be added based on demand from the luxury community. Information
about the Luxury Institute Executive Education Program is available at
www.LuxuryInstitute.com
About the Luxury Institute
The Luxury Institute is the uniquely independent and impartial ratings,
reviews
and research institution that is the trusted and respected voice of the high
net-worth consumer. The Institute provides a portfolio of proprietary
publications, research and education programs that guide and educate high
net-worth individuals and the companies that cater to them on leading edge
trends, high net-worth consumer rankings and ratings of luxury brands, and best
practices. The Luxury Institute also operates the Luxury Board
(www.LuxuryBoard.com), the world's first global, membership-based online
community for
luxury goods and services executives, professionals and entrepreneurs. To reach
the
Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.
Contact:
Martin Swanson
Vice President, Business Development
The Luxury Institute, LLC
(office) 914-909-6350
(cell) 914-715-3357
Email Contact
www.LuxuryInstitute.com
Copyright 2008, Market Wire, All rights reserved.
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