MochiAds and Gaia Online Announce the 'Become a Rock Star' Flash Game Developer Contest

MochiAds and Gaia Online Recognize Emerging Talent Within the
Flash Game Community With Contest
SAN FRANCISCO--(Business Wire)--Today MochiAds, the online games advertising network from Mochi
Media, announced the launch of the 'Become a Rock Star' Flash Game
Developer Contest with Gaia Online, the leading online hangout for
teens, aimed at recognizing talent within the up-and-coming segment of
Flash game developers. Winners of the contest will receive over
$25,000 worth of cash and prizes as well as the opportunity to be
awarded game development contracts from Gaia.

Flash games are one of the biggest growth areas within the gaming
industry, tapping into the mainstream audience of one in three
Internet users playing casual games online. Games built in this format
require fewer developer resources compared to traditional games, and
attract a wide following because they are free to play and easily
distributed on the web. This situation is attractive for budding game
designers without large resources, and where many innovative ideas are
coming to fruition.

MochiAds and Gaia are looking for innovative and engaging games
for the three month contest, as determined by Gaia's community as well
as a panel of judges. "This contest is a unique opportunity for Flash
game developers to get the exposure they deserve," said Mochi Media
CEO Jameson Hsu. "There are a lot of talented developers out there,
and we're excited to bring them tools that increase community
interaction with their games."

The contest marks the latest addition to services provided by
MochiAds, a custom API allowing developers to create games with custom
leader boards and the ability to communicate with publisher sites.
Gaia Online is the first to use this enhanced functionality to
integrate games into their chat and avatar system. As part of the
deal, Gaia Online will receive a premium catalogue of games which
enables Gaia users to earn virtual currency and rewards for playing
the games.

To sign up for MochiAds and/or submit a game, visit:
http://www.mochiads.com/ To view contest details, visit:
http://www.mochiads.com/contest/

The last call for entries is Monday, March 31st, with all games
uploaded by midnight (PST).

About MochiAds

MochiAds is the world's largest online games advertising network
for advertisers, publishers and game developers. The MochiAds network
connects advertisers with game developers, providing turnkey
opportunities to reach the one in three Internet users playing games
online. The network enables publishers to leverage the value from a
catalog of free and engaging games and game developers to monetize
their games through inserting around-game advertisements during
natural breaks in game play. MochiAds is a product of Mochi Media,
headquartered in San Francisco and funded by Accel Partners.

VSC Consulting
Vijay S. Chattha, 415-305-6041
vijay@vscconsulting.com

Copyright Business Wire 2008