Jack Kemp Named a Spokesperson for Generation Mortgage Company(TM)

Former US Housing Secretary, Congressman, and Star Quarterback is Strong
Advocate for Reverse Mortgages

NEW YORK, Jan. 22 /PRNewswire/ -- Jack Kemp, former US Housing Secretary,
nine-term Congressman, Vice Presidential candidate and professional football
quarterback, will soon be operating on a new "playing field." The 72-year old
has joined Atlanta-based Generation Mortgage Company, which specializes in
providing reverse mortgages to qualified seniors and partners, as a company
spokesperson.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080122/NYTU111 )
"We are thrilled that Jack has agreed to represent Generation Mortgage and
the reverse mortgage industry," said Jeffrey Lewis, Chairman of Generation
Mortgage. "We've ascertained that the vast majority of American seniors
admire Jack's outstanding accomplishments, his multi-faceted career and
respect his values, financial acumen, and dedication to the American Dream. A
strong advocate of the housing industry, Jack is a natural fit for us as he
was deeply enmeshed in affordable housing issues, housing finance and home
ownership when he served as US Housing Secretary from 1989-1993. We are
honored that he has agreed to help us promote our wide variety of reverse
mortgage products."
In recent years, Mr. Kemp has spoken with seniors nationwide, many of whom
mistakenly believe that the government will provide for them in a comfortable
manner when their resources are scarce. He strongly advocates considering a
reverse mortgage for those who qualify as part of a comprehensive plan
structured to allow seniors to live in their homes for as long as they so
desire with greater financial security.
"A reverse mortgage is certainly not for everyone, but it can play a
significant role in one's ability to care for oneself and one's family later
on in life," said Mr. Kemp. "I am truly impressed by the dedicated team at
Generation Mortgage, which has forged a strong commitment to helping senior
homeowners 62 and older take charge of their financial future."
Mr. Kemp, who also served as a Congressman from Buffalo, NY for 18 years,
enjoyed national recognition as a star quarterback, winning two AFL Western
Division championships for the Chargers. In addition, he played for the
Buffalo Bills, and quarterbacked them to three straight Eastern Division
titles and two AFL championships. He also co-founded the American Football
League Players Association and was five times elected its president.
About Generation Mortgage Company
With its sole focus on reverse mortgages, Generation Mortgage offers
seniors "A New Generation in Reverse Mortgages"(TM) and pledges to deliver
outstanding customer service. They offer a variety of reverse mortgage loans
including the traditional government-insured HECM loan. Generation Mortgage
continues to build its nationwide lending network with their acquisition of
Amston Mortgage Company, California Reverse Mortgage Co. and Safeway Mortgage.
Guggenheim Partners, LLC, is the controlling shareholder for Generation
Mortgage Company(TM) and Amston Mortgage Company. Guggenheim Partners is a
global diversified financial services firm with more than $125 billion in
assets under its supervision.
Generation Mortgage Company is an Equal Housing Lender and member of
NRMLA. Corporate headquarters: 3 Piedmont Center, 3565 Piedmont Road NE, Suite
300, Atlanta, GA 30305; Additional information can be found at
www.generationmortgage.com
AZ Mortgage Banker License #0909296; GA Residential Mortgage Licensee
#22292; 3 Piedmont Ctr, 3565 Piedmont Road NE, Ste 300, Atlanta, GA 30305;
Licensed by the Dept. of Corps. under the CA Residential Mortgage Lending Act;
In CT, licensed as Generation Reverse Mortgage, Inc., Generation Mortgage
Company d/b/a.; Illinois Residential Mortgage Licensee # MB.6760368; Kansas
Licensed Mortgage Company License #2007-5293; MA Mortgage Lender-ML3240; ME
License #SLM9169; Licensed in MN 16719 Jaguar Ave, Lakeville, MN 55044;
Mississippi Registered Mortgage Company; Missouri Residential Mortgage
Licensee in Atlanta, GA; Licensed by the NH Banking Dept; Licensed at 505 W.
Hamilton Ave., Ste 203, Linwood, NJ 08221, PH 609.653.2700 by the NJ Dept. of
Banking and Insurance; Licensed by the PA Dept. of Banking; TX SML License
#68405, OCCC license #51201; Licensed by the VA State Corp. Commission #ML-
731; Also conducts business in AL, AR, CO, DC, FL, HI, IA, IN, KY, LA, MD, MI,
MN, MT, NC, ND, NE, NM, NV, OH, OK, OR, SC, TN, UT, VT, WA, WI, WV, WY. Not
all products and options are available in all states. Terms subject to change
without notice. (C)2008 Generation Mortgage Company. All Rights Reserved.
SOURCE Generation Mortgage Company

Melanie Keenan of Rubenstein Associates, Inc., +1-212 843-8092