Computing Technology Industry Association Acquires Software Marketing Perspectives...

Computing Technology Industry Association Acquires Software Marketing Perspectives Conference & Expo

Leading software industry conference adds to robust lineup of
CompTIA events
OAKBROOK TERRACE, Ill.--(Business Wire)--The Computing Technology Industry Association (CompTIA), the
leading trade association for the world's technology industry,
announced today it has acquired the Software Marketing Perspectives
Conference & Expo, the leading event for software company product and
marketing managers.

CompTIA acquired the event from King Content Co. of Newton, Mass.

The fourth annual Software Marketing Perspectives Conference &
Expo is scheduled for May 7-9, 2008 at the Santa Clara (Calif.)
Convention Center.

"The SMP event has grown into one of the most successful and
popular conferences for software product managers," said Chuck Wilson,
vice president, conferences and event management, CompTIA. "The
conference is known for its 'spin-free zone' where vice presidents,
directors, managers, and other senior executive from leading software
companies come together to share insights and experiences. This strong
networking component meshes well with the current line-up of CompTIA
conferences and events, which are recognized throughout the IT
industry for their educational content and networking opportunities."

"This move will enable the SMP conference to build on past
successes and take advantage of growth opportunities made possible by
the global reach of CompTIA," said John P. Desmond, president, King
Content.

The addition of the SMP conference expands CompTIA initiatives
targeted at the software industry. CompTIA also offers SoftwareCEO
(http://www.softwareceo.com/), a resource-packed electronic newsletter
and web portal built by software executives for software executives.
It is "Page One" for software industry information and education on
topics such as software marketing, sales, business, pricing,
financing, and services.

Among the exhibitors scheduled to participate in this year's
Software Marketing Perspectives Conference & Expo are Autodemo,
FeaturePlan (Ryma Technology Solutions), Ideascope (Orasi Software),
IntelliCap, OpSource, Pragmatic Marketing, SmartSearch Marketing,
Telelogic, and ZIGZAG Marketing. For more information on the Software
Marketing Perspectives Conference & Expo, please visit
www.smpevent.com

About King Content Co.

In addition to founding the SMP event, King Content Co. publishes
digital Software Magazine, the Software Decision Journal, a 30-year
brand name for information technology professionals. Software Magazine
is the home of the Software 500 ranking of the world's largest
software and services companies, now in its 25th year.
Softwaremag.com, its Web counterpart, is the online catalog to
enterprise software. To subscribe to Software Magazine, go to
www.myswmag.com.

About CompTIA

The Computing Technology Industry Association (CompTIA) is the
voice of the world's $3 trillion information technology industry.
CompTIA membership extends into more than 100 countries and includes
companies at the forefront of innovation; the channel partners and
solution providers they rely on to bring their products to market; and
the professionals responsible for maximizing the benefits
organizations receive from their technology investments. For more
information, please visit www.comptia.org.

CompTIA
Steven Ostrowski
Director, Corporate Communications
Phone: 630-678-8468
Email: sostrowski@comptia.org

Copyright Business Wire 2008