Research Report 'Sports Marketing 2008' Provides A Current and Comprehensive Assessment...

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Tue Jan 22, 2008 11:30am EST 

Research Report 'Sports Marketing 2008' Provides A Current and Comprehensive Assessment of Spectator Sports, Sports Media, Professional Sports Franchises and Sports Marketing

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c80302) has announced the
addition of Sports Marketing 2008 to their offering.

   First published in 1997, this is our 11th annual assessment of the
sports business in the U.S. This market research report is a current
and comprehensive assessment of spectator sports, sports media,
professional sports franchises, and sports marketing.

   The assessment of the $185 billion sports marketplace includes
spectator sports, marquee sports events, major league sports
franchises, golf, tennis, collegiate sports, women's professional
sports, sports travel, sporting goods, sports participation, and the
major leagues. For each are presented comprehensive statistics, market
characteristics, and trends. Sports marketing topics include sports
broadcasting and advertising, licensing, sponsorships, and athlete
endorsements.

   Over 400 Website links - accessible directly from the electronic
edition - will link you to additional market research information and
other resources important to the sports business marketplace.

   Content Outline:

   1 Market Summary

   Part I: Sports Market Segments

   2 Advertising & Sponsorships

   3 Concessions

   4 Fantasy Sports

   5 Licensing

   6 Memorabilia

   7 Participation & Recreation

   8 Sporting Goods

   9 Sports Fans

   10 Sports Management

   11 Sports Travel

   12 Stadiums & Arenas

   13 Ticketing

   Part II: Sports Media

   14 Sports Television Broadcasting

   15 Sports Radio

   16 Sports Periodicals

   17 Sports Online

   Part III: Major Team Sports

   18 Major League Baseball

   19 National Basketball Association

   20 National Football League

   21 National Hockey League

   22 Major League Soccer

   23 Arena Football League

   24 Women's National Basketball Association

   25 Lacrosse

   26 Minor League Sports

   Part IV: Individual Sports

   27 Golf

   28 Horse Racing

   29 Rodeo

   30 Tennis

   Part V: Racing Sports

   31 Indy Racing League

   32 Nascar

   33 Racing Circuits

   34 Supercross

   Part VI: Fighting Sports

   35 Boxing

   36 Mixed Martial Arts

   37 World Wrestling Entertainment

   Part VII: Collegiate & High School Sports

   38 Ncaa Sports

   39 College Football

   40 College Men's Basketball

   41 College Women's Basketball

   42 High School Sports

   43 Youth Sports

   Part VIII: Global Sports Events

   44 Olympics

   45 Major Events

   Part IX: Other Sports/Competitions

   46 Action Sports

   47 Avp Pro Beach Volleyball

   48 Marathons

   49 Triathlons

   50 Poker

   51 Video Gaming

   Market Resources

   References

   Clients Include:

   - 121 SportsNet

   - ABC Sports

   - ANC Sports Entertainment

   - Anheuser-Busch

   - Aramark Corp.

   - Atlanta Hawks

   - B.A.S.S.

   - Bass Pro Shops

   - Baltimore Orioles

   - Beverly Hills Sports Council

   - Centerplate

   - Central Florida Tourism & Sports

   - Charlotte Coliseum

   - Cincinnati Reds

   - Classic Sports Network

   - Clear Channel

   - Cleveland Cavaliers

   - CNN/Sports Illustrated

   - Coca-Cola

   - Dallas Cowboys

   - Daytona International Speedway

   - Dick's SPorting Goods

   - ESPN

   - Fellowship of Christian Athletes

   - Florida Marlins

   - GMR Marketing

   - Golden Bear Golf

   - Greaer Knoxville Sports Corp.

   - HOK SPorts

   - Host Communications

   - Houston Rockets and COmets

   - IMG

   - Just Marketing International

   - Leo Burnett Co.

   - LPGA

   - Madison Square Garden

   - Major League Baseball

   - Major League Soccer

   - Maloff Sports & Entertainment

   - MasterCard International

   - Millsport

   - Momentum Sports

   - NASCAR

   - National Basketball Association

   - National Football League

   - National Sporting Goods Association

   - NBC Sports

   - NCAA

   - New Jersey Devils

   - New York Road Rangers

   - New York Sports Commission

   - Nike

   - Octagon

   - OnSport

   - PGA Tour

   - Philadelphia 76ers

   - Phoenix Suns

   - Polk County Sports Marketing

   - PSP Sports

   - Rainbow Sportts Network

   - San Antonio Spurs

   - San Jose Sports Authority

   - Spokane Regional Sports Commission

   - Sporting Goods Manufacturers Association

   - Sports Advertising Network

   - The Bonham Group

   - The Sports Authority

   - Ticketmaster

   - Turner Sports

   - Upper Deck Co.

   - U.S. Olympic Committee

   - VISA

   - Walt Disney Parks & Resorts

   - Wasserman Media Group

   For more information visit
http://www.researchandmarkets.com/reports/c80302.

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008
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