ORBID Corporation Announces Extension of Secure Product Protection Agreement With Fossil
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SAN FRANCISCO, CA, Jan 22 (MARKET WIRE) --
ORBID Corporation, Inc., the leading provider of fingerprint/Unique Identity
(UID) solutions for cost-effectively and securely guaranteeing the
authenticity and integrity of products, today announced that Fossil, Inc., a
global
design, marketing and distribution company that specializes in consumer fashion
accessories,has just signed a multi-year agreement to extend the use of ORBID's
2DMI
(2-Dimensional Marker Identification) solution across additional product lines.
Fossil had successfully deployed ORBID's 2DMI for managing product diversion and
to support the company's brand protection strategy with over 4 million marks
being applied. This agreement extends and strengthens the relationship.
Financial terms were not disclosed.
"A while back, Fossil challenged us to help them come up with a solution for
dealing with grey market activities," said Tracy Currie, president of ORBID
Corporation. "We are thrilled that the two-level approach we proposed was so
successful and that Fossil decided to use the program for other Brands."
"We liked how ORBID's 2DMI marker could be scaled and applied either overtly
or
covertly on any type of surface," said Rob Wilson, vice president Distribution
Operations of Fossil, Inc. "The anti-diversion/brand protection program we put
in place with
ORBID's unique identification marker at its cornerstone was so successful that
we felt
compelled to extend its use."
ORBID 2DMI is a patented marker solution that secures, verifies and
identifies products for markets that face counterfeit and product tracking
problems. ORBID 2DMI has the appearance of pickup sticks being randomly thrown
into a square. It is a software application that enables two-dimensional
(encrypted) coding of products to provide a unique identification for both overt
and covert purposes on any type of surface. More information is available at
http://www.orbidcorp.com/
About ORBID Corporation:
ORBID Corporation is the leading provider of fingerprint/Unique Identity
(UID)
solutions for cost-effectively and securely guaranteeing the authenticity and
integrity of products. ORBID's unique 2DMI (two-dimensional) mark can be
applied overtly or covertly on almost any surface (rough, uneven, tiny) using
common production techniques, and read with everyday technology. A growing
list of companies have adopted ORBID UID solutions for handling their
anti-counterfeiting, brand protection, diversion control, return fraud,
regulatory
compliance, and inventory control needs. ORBID Corporation is a U.S.-based
company
headquartered in San Francisco, California with an office in Shannon, Ireland.
More information is available at www.orbidcorp.com.
For more information, contact:
Annie Gladue
Jedemi Communications for ORBID Corporation
415-302-8990
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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