Q Interactive and Publishers Clearing House Announce Exclusive Online Advertising...
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Q Interactive and Publishers Clearing House Announce Exclusive Online Advertising Partnership Partnership Provides Turnkey Registration Monetization Solution for PCH's Web Traffic CHICAGO and PORT WASHINGTON, N.Y., Jan. 22 /PRNewswire/ -- Q Interactive, a leading online marketing services provider, and Publishers Clearing House, one of the largest and most successful direct marketing companies in the world, today announced Q Interactive will be the exclusive provider of lead generation advertising for all of Publishers Clearing House's Web traffic during the registration process on their site. The partnership provides Publishers Clearing House with a turnkey solution to deliver highly relevant, targeted advertising to visitors to its site, http://www.pch.com via Q Interactive's high-performance Registration Path Solutions, a service of the company's online advertising network, The Q Network. (Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO) As part of the program, Q Interactive's Registration Path Solutions provides valuable promotions and trial offers from premium brands, which are targeted to pch.com visitors while they are registering to enter the Publishers Clearing House sweepstakes on the site. The solution is powered by Q Interactive's automated, proprietary targeting engine, the TrueConversion Engine(TM), which leverages a unique combination of demographic, behavioral and transactional data to deliver the most relevant advertisements to each individual consumer. "Q Interactive's superior targeting technology and its advertiser base of high quality brands was very attractive to us," said Alex Betancur, vice president and general manager Publishers Clearing House Online. "The ability to match relevant, quality advertising to the right consumers is a key component of our strategy for pch.com." "We are honored and excited to partner with Publishers Clearing House, a recognized leader in its field and popular household brand," said Matt Wise, president and CEO of Q Interactive. "Publishers Clearing House offers an outstanding audience segment and we look forward to providing the high caliber advertisers in The Q Network with access to these valuable consumers." The Q Network, Q Interactive's extensive advertising network, reaches 10 million unique consumers per month across 1000+ top partner sites and includes 35 million opt-in e-mail subscribers. It is the largest lead generation-focused advertising network in the industry. About Publishers Clearing House Publishers Clearing House is one of the largest and most successful direct marketing companies in the world. Founded in 1953 as a magazine circulation agency selling discounted subscriptions by direct mail, its business has broadened since 1985 to include a wide variety of merchandise that now accounts for a large portion of the company's sales. The company's rapidly growing website, pch.com, offers the general public access to PCH's marketing activities and a broad array of company information. For web surfers, pch.com provides sweepstakes entry and shopping opportunities for magazines and merchandise. For consumer marketing companies, pch.com offers cost-efficient marketing partnerships that generate substantial numbers of qualified leads. PCH has recently expanded its existing network of web properties including pch.com, pchlotto.com and blingo.com with the launch of pchgames.com, pchquiz4cash.com, pchcoupons.com and pchcashback.com. PCH will continue to add sites to its network over the next 12 months that revolve around winning opportunities and great deals. About Q Interactive Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1,500 leading brands rely on Q Interactive to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, including Weather.com and About.com, as well as its own branded Web properties, including http://www.CoolSavings.com. Q Interactive's services include Online Lead Generation and E-mail. Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc. SOURCE Q Interactive Jim Leichenko of Q Interactive, +1-312-224-5164, firstname.lastname@example.org; or Hillary DeLong, +1-312-782-7922, email@example.com, for Q Interactive
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