Q Interactive and Publishers Clearing House Announce Exclusive Online Advertising...

Tue Jan 22, 2008 12:04pm EST

* Reuters is not responsible for the content in this press release.

Q Interactive and Publishers Clearing House Announce Exclusive Online
Advertising Partnership
Partnership Provides Turnkey Registration Monetization Solution for PCH's Web

CHICAGO and PORT WASHINGTON, N.Y., Jan. 22 /PRNewswire/ -- Q Interactive,
a leading online marketing services provider, and Publishers Clearing House,
one of the largest and most successful direct marketing companies in the
world, today announced Q Interactive will be the exclusive provider of lead
generation advertising for all of Publishers Clearing House's Web traffic
during the registration process on their site.  The partnership provides
Publishers Clearing House with a turnkey solution to deliver highly relevant,
targeted advertising to visitors to its site, http://www.pch.com via Q
Interactive's high-performance Registration Path Solutions, a service of the
company's online advertising network, The Q Network.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO)
    As part of the program, Q Interactive's Registration Path Solutions
provides valuable promotions and trial offers from premium brands, which are
targeted to pch.com visitors while they are registering to enter the
Publishers Clearing House sweepstakes on the site.
    The solution is powered by Q Interactive's automated, proprietary
targeting engine, the TrueConversion Engine(TM), which leverages a unique
combination of demographic, behavioral and transactional data to deliver the
most relevant advertisements to each individual consumer.
    "Q Interactive's superior targeting technology and its advertiser base of
high quality brands was very attractive to us," said Alex Betancur, vice
president and general manager Publishers Clearing House Online. "The ability
to match relevant, quality advertising to the right consumers is a key
component of our strategy for pch.com."
    "We are honored and excited to partner with Publishers Clearing House, a
recognized leader in its field and popular household brand," said Matt Wise,
president and CEO of Q Interactive.  "Publishers Clearing House offers an
outstanding audience segment and we look forward to providing the high caliber
advertisers in The Q Network with access to these valuable consumers."
    The Q Network, Q Interactive's extensive advertising network, reaches
10 million unique consumers per month across 1000+ top partner sites and
includes 35 million opt-in e-mail subscribers. It is the largest lead
generation-focused advertising network in the industry.
    About Publishers Clearing House
    Publishers Clearing House is one of the largest and most successful direct
marketing companies in the world. Founded in 1953 as a magazine circulation
agency selling discounted subscriptions by direct mail, its business has
broadened since 1985 to include a wide variety of merchandise that now
accounts for a large portion  of the company's sales.
    The company's rapidly growing website, pch.com, offers the general public
access to PCH's marketing activities and a broad array of company information.
For web surfers, pch.com provides sweepstakes entry and shopping opportunities
for magazines and merchandise. For consumer marketing companies, pch.com
offers cost-efficient marketing partnerships that generate substantial numbers
of qualified leads.
    PCH has recently expanded its existing network of web properties including
pch.com, pchlotto.com and blingo.com with the launch of pchgames.com,
pchquiz4cash.com, pchcoupons.com and pchcashback.com.  PCH will continue to
add sites to its network over the next 12 months that revolve around winning
opportunities and great deals.
    About Q Interactive
    Q Interactive is an online marketing services provider for advertisers and
publishers. Using a unique combination of demographic, behavioral and
transactional data in a proprietary targeting engine, Q Interactive is
fundamentally improving the relevancy of advertising on the Internet. Every
year, more than 1,500 leading brands rely on Q Interactive to generate quality
results, including nearly half of the nation's top 100 advertisers as ranked
by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive
operates an extensive advertising network with hundreds of high traffic
partner sites, including Weather.com and About.com, as well as its own branded
Web properties, including http://www.CoolSavings.com.
    Q Interactive's services include Online Lead Generation and E-mail.
    Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a
wholly owned subsidiary of Landmark Communications, Inc.
SOURCE  Q Interactive

Jim Leichenko of Q Interactive, +1-312-224-5164, jleichenko@qinteractive.com;
or Hillary DeLong, +1-312-782-7922, hdelong@redchicago.com, for Q Interactive
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.