Instinctively Good

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Tue Jan 22, 2008 1:02pm EST 

EAST HANOVER, N.J.--(Business Wire)--Heads will turn and eyes will widen when Planters nuts debuts its
first-ever Super Bowl(R) ad during the first half of the game. The new
30-second spot humorously depicts how far men will go to follow their
instincts, but with "Instinctively Good" intentions. The commercial is
directed by award-winning and noted Super Bowl(R) director Bryan
Buckley and was created by Draftfcb New York.

for Planters
Mike Gehrig, 312-988-2065

Copyright Business Wire 2008
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