Gregory FCA Launches ''G3'' Practice to Promote Green Technologies

One of America's Top 50 Public Relations Firms Opens a Specialized
Green Practice, Adding Four New Accounts to a National Client Roster
Offering Clean Tech, Alternative Energy, and Environmentally
Sustainable Solutions
PHILADELPHIA--(Business Wire)--Gregory FCA, one of the nation's top 50 public relations firms,
today introduced "G3," a new division that will promote companies
offering green technologies, products, and services for energy
efficiency, renewable power, alternative fuels, next-generation
lighting, land and water reclamation, and Clean Tech solutions.

G3 is being kicked-off with four major national account wins.
Gregory FCA will manage the media relations for the national roll-out
of AAMCO Transmissions' E-85 retrofit program, which will allow
motorists to convert vehicles to use E85, E20, or E10 ethanol fuel at
any one of over 800 AAMCO service centers.

Roth Bros., a national energy management firm based in Youngstown,
Ohio, signed Gregory FCA to gain national recognition for its HVAC
energy management services and monitoring business. Global Resource
Corp. (OTC:GBRC), West Berlin, N.J., is relying on Gregory FCA to tell
the story of its low-energy, high-efficiency microwave oil reclamation
technology to the media.

And Menlo Park, Calif.'s Green Earth Technologies (PINK:GETG)
selected Gregory FCA to launch a line of 100 percent green,
environmentally-safe consumer products made exclusively from American
agricultural raw materials.

These four trend-setting companies join other Gregory FCA green
clients, including King of Prussia-based O'Neill Properties Group, the
nation's largest brownfield developer, which is introducing a new
series of earth-friendly buildings; Cincinnati's Cadence Network, the
country's leading energy procurement, auditing, and management firm,
which is launching a new sustainability and carbon management
consulting practice; and Universal Display Corporation (NASDAQ:PANL),
a global leader in development of low-energy OLED lighting and
flat-panel displays.

"Industry is recognizing the need to be environmentally aware and
accountable, and wants to make certain the world knows about their
green efforts," says Greg Matusky, president and founder of Gregory
FCA. "G3 will focus on our growing stable of companies with important
green stories to tell. Our economy is being transformed by global
warming, high energy prices, supply instability, and other ecological
challenges that must be addressed. Our charge is to educate consumers
and markets, and maximize awareness about G3's green-earth
innovators."

The green marketplace is young, expanding rapidly, and offers
incredible upside for growth. Through September, $2.6 billion had been
invested in 168 deals, more than the combined total of green VC
investments from 2000 through 2005, according to third quarter report
from the National Venture Capital Association. And approximately 50
percent of U.S. consumers now consider sustainability in selecting
consumer packaged goods (CPG) items and choosing where to shop for
products, according to a recent survey by Information Resources Inc.
Business leaders are getting the message, according to Marketing
Executives Networking Group's Annual Survey of Top Marketing Trends
for 2008. It finds "green marketing" is hot, with 32 percent of
respondents identifying green marketing as an important emerging
trend. Only "marketing basics" and "SEO" ranked higher in importance,
at 60 percent and 42 percent, respectively.

"The pressure is on from customers, employees, and the boardroom,"
Matusky says. "It's forcing buyers of everything from energy to office
space to household products to redirect investments in ways that make
sense for the bottom line and the environment. Our new G3 division
will make certain these early pioneers are recognized as power players
in an emerging industry that will surely transform American industry
and society."

ABOUT G3

The G3 division of Gregory FCA specializes in media and public
relations services for environmentally-responsible companies. The "G"
stands for "green," and the "3" represents the three core concepts
that drive America's most successful green initiatives:
environmentalism, sustainability, and corporate social responsibility.

ABOUT GREGORY FCA

Gregory FCA is one of the nation's top 50 public relations firms,
according to PR Week's annual rankings. The company's 50 employees
serve over 80 national accounts in financial services, technology,
consumer products, real estate, life sciences, venture capital, and
eco-responsible business. To review Gregory FCA's client media
appearances, visit www.GregoryFCA.com or call 1-800-499-GREG.

Gregory FCA
Jackie Zima
Account Supervisor
610-642-8253, ext. 138
Mobile: 215-534-2973
Jackie@GregoryFCA.com

Copyright Business Wire 2008