Coremetrics eCommerce Report Card Unwraps 2007 Holiday Season Results

Online Sales Soar for Department Store, Intimate Apparel and Health & Beauty
Sites

SAN MATEO, Calif., Jan. 22 /PRNewswire/ -- Coremetrics, the leading
provider of digital marketing optimization solutions, today released its
findings of eCommerce trends for the 2007 holiday shopping season. Based on
Coremetrics' benchmarking data for online performance, key metrics such as
total online sales, number of online checkouts and average value of checkouts
were compiled. The online data was recorded between the Monday before
Thanksgiving and the Friday before Christmas. The results were matched against
2006 data over the same timeframe. Findings of this final report include:
-- Department Store eCommerce sites saw the highest growth this holiday
season vs. last year with a 35 percent increase in sales.
-- Intimate Apparel and Health & Beauty sites saw strong gains in online
sales with a 27 and 26 percent interest in sales, respectively.
-- Home sites rebounded from a slow start during the start of the 2007
online shopping season (6 percent increase in sales) to finish with 13
percent year-over-year sales growth.
-- Sports Apparel sites made strong gains in the average order value of
online checkouts raising that number by 14 percent vs. last year's
figure.
-- Office Supply/Electronics sites along with general Apparel sites saw
more modest gains with a 10 percent increase in sales.

"As evident from these results, online shopping is growing and we're
seeing specific sectors make significant strides in capturing and retaining
customers by optimizing their digital marketing campaigns," said Joe Davis,
CEO of Coremetrics. "As retailers set their sights on 2008, those that are
able to adapt their marketing strategy based on the data captured from online
shopping activity will continue to see gains in both online and offline
sales."

Retail eCommerce Growth: 2006 - 2007
Retail Sector Sales Number of Online Average value
Checkouts of Checkouts
Dept. Store +35 % +33 % +2 %
Intimate Apparel +27 % +24 % +2 %
Health & Beauty +26 % +26 % 0 %
Sports Apparel +14 % +4 % +9 %
Home +13 % +15 % -1 %
Apparel +10 % +12 % -1 %
Office Supply/Electronics +10 % +14 % -4 %
Source: Coremetrics LIVEmark web site benchmarking

Coremetrics produced this data from LIVEmark, the company's unique
benchmarking service that compiles performance data from more than 300
participating brands to deliver over 35 metrics including campaign and channel
effectiveness, site stickiness and conversion rates. LIVEmark includes a
benchmark of all participating retailers as well as 14 sub-categories.
Coremetrics offers LIVEmark to its retail customers so they can identify Web
site metrics needing improvement by comparing themselves anonymously against
others in their specific sector, or against all other participating retailers.
Retail brands in LIVEmark include 1-800-Flowers, Abebooks.com, Alibris, Bass
Pro Shops, Benchmark Brands, Bluefly, Cabela's, Coach, CompUSA, PETCO, REI,
Victoria's Secret and Yankee Candle. In addition to retail, Coremetrics is
expanding LIVEmark to include travel, financial services and content
verticals.
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing performance. Over
1,000 online business sites, transacting over $15 billion this year, are now
using Coremetrics' Software as a Service (SaaS) solution to optimize online
marketing efforts. Coremetrics' solutions encompass advanced online analytics
and precision marketing applications, including search engine bid management,
email marketing, and cross sell applications to acquire customers more cost
effectively, increase conversion rates, and increase lifetime customer value.
Clients have recognized over $300M in documented ROI and 87% of clients
recognize ROI in 12 weeks or less. The company is privately held with funding
from Accel Partners, FTVentures, and Highland Capital Partners and is
headquartered in San Mateo, California. To learn more about Coremetrics, visit
http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit http://www.coremetrics.com/privacy.
SOURCE Coremetrics

Bryan Pope of LEWIS PR, +1-415-992-4400, coremetricspr@lewispr.com, for
Coremetrics