Batanga's Audience Continues to Grow

comScore shows Batanga with more than 3.8 million U.S. unique visitors in
December

MIAMI, Jan. 22 /PRNewswire/ -- Batanga, the leading media and
entertainment company reaching Latinos, announced today that, according to the
comScore Media Metrix, they have surpassed 3.8 million unique users per month
as of December 2007. comScore products and services are utilized by many of
the world's leading corporations to better understand, leverage and profit
from the Web. Additionally, Batanga's proprietary study on the demographics of
Batangueros demonstrates that the Batanga audience is deeper and broader than
any other Latino-focused website competitor.
"We have built strong momentum in 2007 by understanding our consumer.
Through our proprietary Batanga User Demographic Study, we have validated what
our advertisers know about our ability to reach the totality of the U.S.
Hispanic market," said Rick Marroquin, CMO of Batanga. "Being able to reach
all of the key demographics in the Hispanic market, whether by language
preference, age or gender, is what continues to fuel our growth and helps us
retain users. This is exactly the critical mass advertisers have been able to
find on Batanga."
The Batanga User Demographic Study confirmed Batanga's targeted marketing
efforts have been working. The results show a strong balance in the
demographics of the users and Batanga is over-indexing in key demographic
areas and buying power. The distribution of male to female is 50/50 across all
demographics. Batanga exceeds the index in that 54% of Batangueros are between
the ages of 18-34 versus 37% of online Hispanics.
The study further shows that 48% of Batangueros are college graduates,
making them the most educated of Hispanics online with the highest household
incomes. Once again, Batanga beats the industry index in that 52% of
Batangueros have a household income of $60,000 and over versus 44% of online
Hispanics.
"We have been able to appeal to a very broad and diverse Latino population
whose common interest is their passion for Latin music. In knowing that one
size does not fit all for the Latino market, we have been successful in
speaking directly to our music-loving audience," added Rick Marroquin.
About Batanga
Batanga, the source for all things Latin music, is the leading media and
entertainment company reaching Hispanics across the U.S. Key media platforms
include: a top online Latin music and entertainment destination
(http://www.batanga.com), nationwide live events, and targeted Hispanic print
publications. One of the top 100 fastest growing websites, with 5.5 million+
unique visitors per month, Batanga boasts the largest inventory of streaming
media, with over 50,000 music stations programmed by U.S. Hispanics, and a
growing myBatanga social networking community. For more information on
Batanga, please visit http://www.batanga.com.
SOURCE Batanga

Susana Alvarez-Diaz, Batanga, +1-305-205-6868, susana@alvarezdiazgroup.com