Book-Driven Branding Publisher Launched by Ex-WSJ Columnist

DOYLESTOWN, Pa., Jan. 22 /PRNewswire/ -- Former Wall Street Journal
columnist, author, ghostwriter, and commentator Foster Winans has launched a
publishing house that helps entrepreneurs and businesses leverage their
independently-produced books to establish and grow their brands.
Winans, writer of more than 40 books, is Chief Creative Officer of Winans
Kuenstler Publishing (www.wkpublishing.com), which has developed an innovative
marketing technique called Book-Driven Branding(TM).
Author of the bestselling memoir "Trading Secrets" (St. Martin's Press,
1986), Winans had ghostwritten many books for major publishers in the 1990s
but increasingly found that authors with compelling material were being poorly
served by the industry. In the past decade he began to transition to
independent publishing, adding book design, production, and distribution to
his writing and editing services.
"Winans Kuenstler Publishing is the fully-developed, one-decision solution
for entrepreneurs and executives who understand the value and credibility
authoring a book offers, and see the cost of independent publishing as a
high-value, high-return marketing and branding expense," says Foster Winans.
"A book is the marketing collateral no one throws away. It brings prestige
to the author, and opens doors to a wide range of opportunities from public
speaking to bulk sales to corporations."
One of Winans's recent projects was "Stolen Without a Gun," a memoir by
former MCI executive and corporate speaker Walter Pavlo Jr., which was
featured in Forbes magazine last November. He also ghosted a memoir for Random
House by a retired Chinese diplomat who was an aide to Mao Zedong. "The Man on
Mao's Right" will be released this July.
Walt Kuenstler, the new company's CEO and Director of Branding Services,
adds to Winans's expertise three decades in advertising, marketing, web
development, and branding, ranging from The New York Times to managing the
build-out of websites for companies in the pharmaceutical, communications, and
financial services industries. He is a branding consultant to one of Wall
Street's leading investment executives.
Kuenstler says the new company offers "a full service Book-Driven Branding
solution, from concept to custom published brand-building books; related web
sites, media campaigns, and other efforts to leverage the power of a book to
drive sales, enhance reputations, and build lasting brands."
SOURCE Winans Kuenstler Publishing

Walt Kuenstler of Winans Kuenstler Publishing, +1-888-816-1119,
Walt.Kuenstler@WKPublishing.com