Beverage Tasting Institute Credits Kai Lychee With a Gold Medal at World's Largest...

Beverage Tasting Institute Credits Kai Lychee With a Gold Medal at World's
Largest Vodka Tasting Event

LOS ANGELES, Jan. 22 /PRNewswire/ -- Good taste can be hard to find, but
according to the Beverage Testing Institute (BTI), the search ends with a
bottle of Kai Lychee Vodka. At BTI's 2007 Chicago Tasting Event, the
International Review of Spirits awarded Kai Lychee Vodka with a Gold Medal at
92 points (exceptional), while Kai Original Vodka also came highly recommended
by the institute.
As an additional encore, Kai Lychee was just chosen by Beverage Industry
News Magazine (BIN) as one of their Top Twelve Picks for 2008. Still in its
introductory year, Kai is clearly making a big splash as the world's first
ultra-premium rice vodka.
Such rave reviews from BTI and BIN signal Kai's successful penetration
into the highly competitive and crowded market of high-end, luxury vodkas.
"Lately, there's been an incredible influx of new brands in the U.S.
market, translating into a necessary emphasis on quality," says Marcus Bender,
founder of Kai Vodka. "Both connoisseurs and consumers demand [quality], and
it is on that very aspect that we are passionate to deliver."
And deliver they did. As a leading source for beverage industry reviews,
BTI employs a sophisticated scoring system that, based on quality and taste,
classified a total of 108 vodkas into one out of four categories. Kai's high
rankings beat rival competitors in style, distinction and quality.
"Our vodka is dramatically different than those made from wheat, potatoes
or grapes," says Bender, partly crediting Kai's superiority to its main
ingredient, a rare Yellow Blossom Rice grown exclusively along Vietnam's Red
River Delta.
An age old fermentation process prior to distillation, also greatly
contributes to the naturally sweet, smooth-taste of the vodka. The end result
is a delicate and exotic bouquet, with hints of spice, vanilla, and tropical
aromas, giving Kai a taste as unique as the rice itself.
Kai's Lychee Flavored Vodka exhibits an inimitably sweet, rich flavor,
with hints of rose and orange blossom. Smooth, complex and intimately
perfumed with notes of sweet spice, rose and honey, the lychee flavored vodka
is being described as the "Original Lychee Martini."
"We are extremely detail-oriented in producing an exceptional product ...
we sweat the small stuff," says Bender. "It's flattering to receive
recognition from an industry that, on a good day, is ultra-competitive."
The industry may be quite competitive, but it undoubtedly has good taste.
For more information please visit http://www.kaivodka.com.
SOURCE Kai Vodka

Jason Ellman, +1-323-937-1351, for Kai Vodka