Appleton Develops Microencapsulation Technology for Procter & Gamble

Supply agreement creates new application opportunities

APPLETON, Wis., Jan. 22 /PRNewswire/ -- Appleton has signed a supply
agreement with Procter & Gamble to provide microencapsulated specialty
chemicals. Appleton's initial project with P&G involves microencapsulating the
fragrance for Downy(R) liquid fabric softener.
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This is Appleton's first technical development partnership with P&G and
includes a multiyear collaboration to co-develop innovative applications for
Appleton's microencapsulation and chemical formulation capabilities.
"Our work with Procter & Gamble leverages our extensive knowledge of
microencapsulation technology and our ability to apply that expertise to
develop product solutions with customer-specified properties," said Kent
Willetts, vice president of marketing and strategy for Appleton.
"We are excited about the opportunities to explore new markets and develop
relationships beyond the paper industry where we can leverage our core
competencies. Our goal is to be the partner of choice for technology
collaborations related to microencapsulation."
Microencapsulation is the process in which solid, liquid or gaseous core
materials are encased in tiny shells or capsules that are one micron to
several hundred microns in diameter. Among the many benefits of
microencapsulation is the controlled release of the core material when the
capsule wall is ruptured by mechanical pressure or friction.
Appleton used its knowledge of coating chemistries to help NCR Corporation
achieve the first commercial application of microencapsulation through the
launch of carbonless paper in 1954. The Technical Association of the Pulp and
Paper Industry (TAPPI) has referred to carbonless paper as one of the
outstanding paper-related innovations of the past half century, matched
perhaps only by the invention of the xerographic imaging process.
Appleton is the world's largest producer of carbonless paper and the only
producer of the NCR PAPER* brand of carbonless paper. The company is also a
leading developer of unique capsule chemistries and applications for
encapsulated materials.
Appleton has its own development projects underway that involve
encapsulating dyes, adhesives, sealants, inks and toners.
About Procter and Gamble
Procter & Gamble is the world's largest consumer products company that
today markets more than 300 brands in more than 160 countries, with
on-the-ground operations in more than 80 countries. In fiscal year ending June
30, 2007, P&G had worldwide sales of more than $76 billion. The Procter &
Gamble Company was founded in 1837, is headquartered in Cincinnati, Ohio, and
employs more than 138,000 people worldwide.
About Appleton
Appleton creates product solutions through its development and use of
coating formulations and applications, encapsulation technology and secure and
specialized print services. The Company produces carbonless, thermal, security
and performance packaging products. Appleton is headquartered in Appleton,
Wisconsin, and has manufacturing operations in Wisconsin, Ohio, Pennsylvania,
Massachusetts and the United Kingdom, employs approximately 3,100 people and
is 100 percent employee owned. For more information, visit
http://www.appletonideas.com
About Appleton's Microencapsulation capabilities
For more information about Appleton's microencapsulation capabilities,
visit http://www.appletonideas.com/microencapsulation
*NCR PAPER is a registered trademark licensed to Appleton
SOURCE Appleton

Bill Van Den Brandt, Manager, Corporate Communications of Appleton,
+1-920-991-8613, bvandenbrandt@appletonideas.com