Tempe-Based bluemedia Revs Its Engine to Sponsor Car at Tucson Raceway Park for 2008...

Tempe-Based bluemedia Revs Its Engine to Sponsor Car at Tucson Raceway Park for 2008 Season

Large Format and Vehicle Graphics Firm to Sponsor NASCAR Whelen
All-American Driver Rick Butler
TEMPE, Ariz.--(Business Wire)--Industry-leading environmental and vehicle graphic company,
bluemedia (www.bluemedia.com) today announced it will be an associate
sponsor for a car during the upcoming 2008 Tucson Raceway Park (TRP)
season. bluemedia's No. 44 car, driven by Rick Butler, is a 2008
bodied Toyota Camry NASCAR late model. The wrapped vehicle is in
bluemedia MotorSports graphics for 24 races throughout the season.

"We are looking forward to sponsoring Rick Butler's car. Through
the past few years, we have learned a great deal about sponsoring
racing at this level, and we will continue to build upon that
knowledge," said President, Jared Smith, bluemedia. "Our sports
marketing initiatives have proven to be very effective in building our
brand awareness and supporting the community."

The sponsorship deal makes bluemedia MotorSports the associate
sponsor for the No. 44 car for 24 events in 2008 featuring Rick Butler
at TRP. The sponsored car is part of the NASCAR Whelen All-American
Series with thousands of cars being represented nationally. The NASCAR
Whelen All-American Series is NASCAR's national championship program
for short-track racing.

"We are delighted to have bluemedia as a partner for this season,"
said Rick Butler, Whelen All-American driver. "And we are looking
forward to working with them in the future as the season unfolds."

Rick Butler has been racing for more than 20 years, taking home 2
first place finishes in the 2007 season at Tucson Raceway Park and is
ranked 5th in Arizona overall for NASCAR's Wheelan All-American
Series. In addition to driving, Rick Butler serves as CEO of Rick
Butler Motorsports.

bluemedia has sponsored many other racing cars in the past, most
recently 2005-2007, bluemedia worked with Frank Pedregon Racing and
sponsored a funny car.

Vehicle wraps are printed onto an adhesive backed vinyl using
large format digital ink jet printers. The graphics produced range
from solid colors to photographic type of images. The vinyl is then
"wrapped" onto the body. This technology is widely used in the
commercial sector and would include public transit buses, widely seen
on the streets, to the small and large business owners. Many companies
have seen the value of this new form on non-traditional advertising.

About bluemedia

bluemedia is a leading provider of design and printing for use in
vehicle, large format and environmental graphic applications for
B-to-B and B-to-C organizations. An internationally recognized,
award-winning company with a proven track record in the large-format
graphics industry, bluemedia aims to transform the marketing industry
through its innovative, customized solutions that overlap across a
multitude of mediums. Through its combination of cutting-edge
technology, nontraditional approach to ideas and design expertise,
bluemedia helps companies get noticed and grow market share through
highly relevant communications. Headquartered in Tempe, Ariz.,
bluemedia's clients include: Coca-Cola, Wells Fargo, Arizona State
University and Clear Channel Communications. For more on bluemedia
visit www.bluemedia.com.

PR for bluemedia
Celeste Johnson, 602-254-2464
Mobile: 602-206-0889
celeste.johnson@bluemedia.com

Copyright Business Wire 2008