Knowledge Networks Hires Consumer Packaged Goods Expert to Lead PDI Business Unit

Knowledge Networks Hires Consumer Packaged Goods Expert to Lead PDI Business
Unit
Heffernan will guide strategic growth

MENLO PARK, Calif., Jan. 22 /PRNewswire/ -- Knowledge Networks (KN)
announced today that Neal J. Heffernan has joined the company as Senior Vice
President and General Manager of the company's Promotions Decisions, Inc.
(PDI) strategic business unit, based in Cincinnati.
The PDI unit provides market research products and services allowing
clients to focus on specific marketing and promotional executions that
motivate target audiences; its proprietary National Shopper Lab
database -- comprising grocery and drug store purchases from 9 million loyalty
card holders -- facilitates consumer purchasing analytics for new product and
promotion effectiveness research.
"Neal's senior executive experience will serve Knowledge Networks well as
we continue to build this important business unit and leverage our unique
expertise and resources in promotion testing," said Simon Kooyman, CEO of
Knowledge Networks. "We look forward to Neal's leadership as we grow this
highly successful business unit, which already has deep connections with some
of the most important CPG clients in the country."
Formerly of Information Resources, Inc., Heffernan has more than 16 years'
experience and an in-depth understanding of CPG industry trends and their
impact on the consumer and retail industries. He is an expert across many
advanced research methodologies, including
-- new product forecasting
-- in-market testing
-- price and promotion
-- marketing mix
-- market structure
-- SKU optimization
-- advertising testing

Heffernan holds a Bachelor of Science degree from Indiana University's
School of Business.
Knowledge Networks delivers extraordinary quality and service to guide
leaders in business, government, and academia -- providing scientifically
valid research through its probability-based, online KnowledgePanel(SM). The
company delivers superior study design, science, analysis, and panel
maintenance, along with a commitment to close collaboration at every stage of
the research process. Knowledge Networks leverages its expertise in brands,
media, advertising, and public policy issues to provide insights that speak
directly to clients' most important concerns.
For more information, contact David Stanton (Vice President, Marketing
Communications) at dstanton@knowledgenetworks.com or (908) 497-8040.
SOURCE Knowledge Networks

David Stanton, Vice President, Marketing Communications of Knowledge Networks,
+1-908-497-8040, dstanton@knowledgenetworks.com