Turn, Inc. Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing,
and Promotion
REDWOOD CITY, Calif.--(Business Wire)--Turn,(TM) Inc., the smart market for online advertising, today
announced that it has been chosen by AlwaysOn as one of the OnMedia
100 Winners. Inclusion in the OnMedia 100 signifies major developments
in the creation of marketing tools, services, venues, and advertising,
branding, and public relation campaigns. Turn was specifically
selected by the AlwaysOn editorial team and other industry experts
spanning the globe, based on a set of five criteria: innovation,
market potential, commercialization, stakeholder value, and media
buzz.

Turn and the OnMedia 100 Top Private Companies will be honored at
the OnMedia conference scheduled to occur on January 28-30, 2008 at
The Mandarin Oriental Hotel in New York City. This two-and-a-half day
executive event will feature technology CEOs from Silicon Valley
leading presentations and high-level debates with the global
advertising and media establishment about disrupting user behavior and
creating new opportunities in the marketing, branding, advertising,
and public relations industries.

Fifty of the top CEO's from the OnMedia 100 will present their
market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in
the advertising, marketing, public relations, and promotion industry,"
said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them
for their success in introducing new tools, services, and venues for
marketers to have at their fingertips and for use to take their
business to the next level in innovation."

The OnMedia 100 were selected from over hundreds of companies,
nominated by a panel of industry experts in the online ad service,
technology, community platform, mobile advertising, marketing, and Web
analytic sectors from around the world. A full list of all the OnMedia
100 winners can be found on the AlwaysOn Web site at
http://www.alwayson.goingon.com/.

Turn was chosen an OnMedia 100 winner because technology has made
online advertising faster, but it hasn't made it smarter. Turn's
mission is to transform the huge, yet highly inefficient display
advertising industry through the application of advanced technology.
The Turn Smart Market serves advertisers and publishers alike by
continuously optimizing performance beyond the click to the
advertiser's true performance goals, while simultaneously providing
superior hands-on control and safety to both sides of the market.

"It's a unique honor to be an OnMedia 100 Winner two years in a
row," said Jim Barnett, CEO of Turn. "Innovation is one of the five
criteria AlwaysOn used to select the OnMedia 100, and innovation is
clearly what Turn is all about. Turn's technology unites CPA goal
pricing with a radically new, automated targeting process. This
combination of performance pricing and automated targeting represents
the next logical evolution in display advertising, and the only way to
achieve a true breakthrough in advertising performance."

About Turn

Turn is the world's first smart market for online advertising.
Turn goes beyond simple CPC (cost per click) and CPM (cost per
impression) advertising by automatically targeting all ads, regardless
of pricing method, to meet advertisers' true performance goals based
on CPA (cost per action). Turn's unique technology blends multiple
targeting approaches in a single auction market that provides media
buyers and sellers with an unprecedented level of advertising
performance, control, and insight. Founded in 2005, Turn is located in
Redwood City, California. For more information, visit Turn.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being
the first media brand to launch a community blog network. In 2004,
AlwaysOn continued to lead the industry in innovation by engaging its
bloggers in a social network. AlwaysOn is also revolutionizing the
media business by applying its open-media principles to its executive
event series (OnMedia NYC, Venture Summit East and West, On Hollywood,
The Broadband Digital, Stanford Summit, and Going Green) and quarterly
print "blogozine". No other media brand has dared to create such open
interaction with its readers and event participants.

Spark PR for Turn, Inc.
Tim Smith, 415-321-1880
tim@sparkpr.com
or
Voce Communications for AlwaysOn
Leah McLean, 415-308-7928
lmclean@vocecomm.com

Copyright Business Wire 2008