SECURITY Dealer Celebrates 30 Years with New Name -- SECURITY Dealer & Integrator

Integration and convergence tops in 21st Century systems
MELVILLE, N.Y.--(Business Wire)--Cygnus Business Media, a best in its class diversified
business-to-business media company, announced today that in 2008 the
leading burglar and fire alarm industry magazine will add Integrator
to its title, becoming SECURITY Dealer & Integrator. Reaching the
audience of security systems integrators and installers, the trade
magazine is well-known as one of the longest running publications in
the market, respected for its consistent focus on the technologies,
trends and challenges affecting the industry.

"The security dealer three decades ago served their customers by
providing equipment to fulfill a need," says Publisher Peter Harlick.
"Today, that same dealer has several options on how security equipment
can be integrated into a total turnkey solution. As the leading
magazine serving dealers, reporting on security integration is vital
to our readers as we plan a more enhanced focus beginning in 2008. For
example, we'll continue to go out to the field and bring back
information on applications and installations and present more
'how-to' information our readers can use to establish best practices,"
Harlick adds.

In 1972 at the launch of the publication, security dealers were
selling and installing what today is considered basic alarm devices
consisting of a control panel most often connected to a hardwired,
dedicated phone line or digital dialer. Higher-end models that
included video were generally used only by commercial or in very
expensive protected premises. Today, the cost for a system is much
more competitive. Connection to a monitoring company can be done
wirelessly or via the computer. What's more, homeowners can now
remotely monitor their security on the PDA or other mobile devices.

"Our readers are also focused on the long-term options and
benefits of installing systems for recurring monthly revenue (RMR),"
says Editor Deborah L. O'Mara. "Products have more speed to market
because of the need and necessity to solve an issue of security and
our readers look to our magazine to provide up-to-the-minute
information that their competitors are receiving. It is important to
help make our reader base relevant and crucial to the market they
serve and we understand the responsibility SECURITY Dealer &
Integrator has to the industry."

According to the National Burglar and Fire Alarm Association
(NBFAA), Irving, Texas, the market for electronic security alarms and
related products is projected to increase 3.8 percent per year through
2010 to $4.6 billion. Worldwide, security products and services are a
multi-billion-dollar market.

SECURITY Dealer & Integrator provides critical reporting that
addresses market shifts in all sectors of residential, commercial,
industrial, government and other key vertical markets to more than
25,000 subscribers monthly. The magazine is widely recognized by
installers and integrators in the field for brass-tacks editorial
content that helps them do business better. The publication's portal,
award-winning SecurityInfoWatch.com, provides one of the most
comprehensive chronicles of the industry and its trends.

SECURITY Dealer & Integrator is published by Cygnus Business
Media, a leading diversified business-to-business media company that
reaches nearly 15 million business owners, executives and
professionals annually through its portfolio of over 175 media
products. The company's leading business publications, tradeshows,
conferences, websites, online products and custom marketing
capabilities enhance brand identity, generate sales leads, and build
product awareness as they strengthen customer/client relationships.
For more information on how Cygnus Business Media can help you achieve
your advertising and marketing objectives, visit www.cygnusb2b.com.

Cygnus Business Media
Kathy Scott, 770-427-5290
Kathy.Scott@cygnusb2b.com

Copyright Business Wire 2008