Kidspace Children's Museum Announces New Board President and Executive Director

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Tue Jan 22, 2008 3:13pm EST

  PASADENA, CA, Jan 22 (MARKET WIRE) -- 
 Kidspace Children's Museum, the premier children's museum in Southern
California, today announced the appointment of a new president, executive
director
and vice president of development to guide the growth of the three-acre
campus.

    "We are pleased to announce such a strong and diverse group of people who
will lend their expertise and skills in guiding the growth of this magnificent
educational and recreational resource for Southern California," said Gregory D.
Johnson, the new president of Kidspace Children's Museum. "Our selection of
Tracy
Bechtold as the new executive director fills a leadership gap and allows us
to move forward aggressively with expansion efforts to elevate us as a
world-class
learning facility."

    Johnson, who joined the board in 2006, is president of American Balanced
Fund and
senior vice president of Capital Research and Management Company. Reflecting his
primary philanthropic interests in supporting early childhood education as well
as preserving our national parks, Johnson also serves on the boards of
Foothill Family Services and The Yosemite Fund. A native Californian,
Johnson holds a bachelor's degree in political science from the University of
California at Los Angeles, and a masters in business administration from
Columbia
University.

    Bechtold, who was serving as interim executive director since June of
2007,was made permanent executive director and is tasked with overseeing the
daily
operations and programs of the museum, as well as future expansion plans.

    "With the appointment of Craig Prizant as the new vice president for
development, we have a complete leadership team and I look forward to
implementing the vision for a world-class educational and recreational facility
for
children who will be able to have a one-of-a-kind experience here in Pasadena,"
Bechtold said. "We have exciting plans for significant expansion of the museum
and
plan to raise the capital to complete the proposed master plan for this
exceptional campus."

    Previously, Bechtold was principal and founder of The Opus Group, boutique
public
relations consulting practice providing strategic communications services for
business-to-business and business-to-consumer corporations and institutions.
Prior to that, she served as vice president at Burson-Marsteller, a global
communications consultancy. She received her bachelor's of arts degrees in
English and art history from the University of Arizona.

    Prizant was most recently executive vice president for the Jewish Federation
of
Los Angeles where he oversaw a $50 million annual campaign for the organization
and directed all marketing and fundraising. Prior to that, his career
included senior positions at advertising firms Saatchi & Saatchi and
Bozell, as well as Compucom Systems, Inc. where he was responsible for
pitching and managing over $80 million in billings. Prizant received his
bachelor's degrees in marketing and political science from the University of
Southern California.

    Located in Brookside Park, Pasadena, on three acres of gently sloping
forested
land, Kidspace was built within the three white wooden structures that formerly
housed the Fannie Morrison Horticultural Center, constructed originally in 1938.
The
new Building 4 will host robotics, construction, engineering and health
exhibits, plus
a music and art studio, a multipurpose theater and an early childhood
center.

    Kidspace Children's Museum is open daily from 9:30a.m. - 5p.m. Tickets are
$8
for children and adults (infants under 1 and Members are free). Kidspace is
located at 480 N. Arroyo Blvd., in Brookside Park, Pasadena, Calif., just
opposite the Rose Bowl. Kidspace Children's Museum is a non-profit 501(c)3
organization that exists to enrich the lives of children. Kidspace is an
interactive learning environment that is fun for children, families, educators,
and
caregivers. For further information, please visit our Web site:

Contact:
James Lee
The Lee Strategy Group, Inc.
Tel: (310) 229-5771
Email: Email Contact

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