NexCen Brands, Inc., Announces Strategic Partnership with Welspun USA to Expand Waverly...

NexCen Brands, Inc., Announces Strategic Partnership with Welspun USA to
Expand Waverly Brand

NEW YORK, Jan. 22 /PRNewswire-FirstCall/ -- NexCen Brands, Inc.,
("NexCen") (Nasdaq: NEXC) parent company of the Waverly brand announced today
its alignment with Welspun USA in a key strategic partnership to expand the
Waverly brand into new lifestyle categories. Welspun will immediately become
the Waverly licensee for Bath Towels, Bath, Accent & Scatter rugs, Down &
Synthetic filled Comforters/Blankets, and Pillows & Mattress pads catapulting
the Waverly brand into new home categories and broadening its complete
consumer offerings at retail.
"NexCen is committed to developing best-in-class resources to our
portfolio of brands. Our decision to partner with Welspun is a critical
component to our licensing strategy and core to our mission of building value
for our stakeholders," commented Robert W. D'Loren, President and CEO of
NexCen Brands, Inc. D'Loren also added, "We wanted more than just a licensing
agreement and with Welspun we found a partner who can deliver the level of
quality, service and product that our Waverly consumers expect from our
brand."
"This relationship with Welspun is a giant leap forward to the goal of
expanding the Waverly brand into a complete lifestyle resource for our Waverly
consumers. Welspun's market leader position gives it the strength and ease to
develop immediate new product introductions in the U.S. market and beyond,"
states Rick Platt, President of Waverly.
"The tradition of excellence that Waverly has exhibited over the decades
is a resounding endorsement that adds new credibility to product innovation
and design leadership," says Bob Hamilton Director of Marketing for Welspun.
"Waverly has an important following of loyal consumers who we are targeting
for growth in the future." Charles Gaenslen, Welspun Chief Operating Officer
adds, "We are beginning to partner with brands that have unique creative
design and product positions which broaden our reach and respond to our
strategic commitment to meeting real consumer needs. Waverly is an important
addition to our brands portfolio."
About Waverly (www.waverly.com)
Launched in 1923, Waverly is a premier home fashion and all encompassing
lifestyle brand and one of the most recognized names in home furnishings. Its
signature look is expertly translated into countless classic styles among home
furnishing products including fabrics, wall coverings, paint, bedding, window
treatments, decorative accessories and other key products. Waverly is
available through retailers and interior design showrooms in over 7,000 doors
nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly
Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners
include PK Lifestyles, Blue Mountain, Ellery Homestyles, Lowes and Target.
NexCen Brands Inc. purchased the Waverly brand in May 2007.
About Welspun USA (www.welspun.com)
Welspun is one of the fastest growing industrial conglomerates whose
dynamic growth reflects a global amalgamation of management expertise,
resource allocation, and engineering excellence. Welspun has achieved a
growing presence in 50 countries with annual revenues exceeding $1.0 billion
and a market capitalization of $1.2 billion. From its beginnings in the mid
80's as a regional Asian textile company, it has grown dramatically into
diverse worldwide industries and market positions including textiles, steel
and retail enterprises. It currently consists of six distinct operating units
consisting of over 18,500 employees and assets of over $1.0 billion. Welspun
is currently recognized as a preferred supplier to 14 of the top 20 retailers
worldwide and has been acknowledged by its customers as a global leader in
each business it operates. It recently has added to its strategic complements
with the acquisitions of Christy of England and Sorema of Portugal.
About NexCen Brands, Inc. (Nasdaq: NEXC) (www.nexcenbrands.com)
NexCen Brands, Inc. is the premier 21st century vertically integrated
global brand management company focused on assembling a diversified portfolio
of intellectual property-centric companies operating in the consumer branded
products and franchise industries. The Company owns, licenses, franchises and
markets a growing portfolio of consumer and franchise brands including The
Athlete's Foot(R), Bill Blass(R), MaggieMoo's(R), Marble SlabCreamery(R),
Pretzel Time(R), Pretzelmaker(R), Shoebox New York (TM) and Waverly(R). The
Company licenses and franchises its brands to a network of leading retailers,
manufacturers and franchisees that includes every major segment of retail
distribution from the luxury market to the mass market in the U.S. and in over
50 countries around the world, and consists of more than 1,500 franchised
stores. NexCen, through its information technology, franchisee support systems
and advertising, marketing and public relations team, markets its brands to
continually drive greater consumer awareness and brand equity for each of its
brands. NexCen touches nearly every aspect of a consumer's lifestyle from the
food they eat to the furnishings in their homes and the clothes and footwear
they purchase.
SOURCE NexCen Brands, Inc.

Public Relations Contact: Liz Mandracchia of Waverly, +1-212-448-8031, or
cell, +1-347-281-3250; Investor Relations Contact: Jeffrey Goldberger of KCSA
Worldwide, +1-212-896-1249, jgoldberger@kcsa.com, for NexCen Brands Inc.