SUN and Harrah's Announce MMA Tour Featuring "GI's Vs. Pro's," a US Army Sponsored Event

DALLAS, TX, Jan 22 (MARKET WIRE) --
SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today the
signing of another contract with Grand Casino Tunica, to produce "Art of War," a
Mixed Martial Arts (MMA) Event. This event will be held at the Grand Casino in
Tunica, Mississippi on Saturday, April 19th 2007. This is the first of a
multi-city
tour that will showcase events at other Harrah's Properties.

Huston Powell, with C3 Presents Inc., stated, "The relationship between
theHarrah's Grand Casino Tunica and SUN seems like a good one and we are pleased
to facilitate its continuation."

SUN CEO CJ Comu stated, "We are delighted to return to Tunica MS and produce
another award winning event. There is a growing fan base around the country
and the opportunity to host the 'Art of War' at a highly respected Casino/Resort
is
another great milestone for the company. We look forward to continuing with more
of these high energy MMA Events with Harrah's as we launch the new 'GI's Vs.
Pro's Tour(TM)' and create another first in the MMA industry."

The stage is set for another action packed Night of Cage Fighting,
(America's
fastest growing Sport), Saturday, April 19th when SUN Sports &
Entertainment presents, "Art of War." SUN will be showcasing the latest
newtalent, with eight exciting professional MMA fights scheduled to take
placein the circular cage starting at 8pm, EST.

The Main Event features Headliner Light Heavyweight US Army Staff Sergeant
Damien
"Stealth" Steely (8-4) Vs. MMA Veteran Professional Ron "Superfly" Faircloth
(27-13). The balance of the hand picked fighters comes from the top talent in
the US Army and MMA Pro's.

This will be the first time a US Army Vs. MMA Tour has been produced and for
MMA fans to watch the skilled veterans of the Army battle against the MMA
Professionals. There will be plenty of Military supporters at each event and a
great media campaign nation wide.

US Army Spokesperson, Matt Larson, Head of the US Army Combative Program,
stated,
"This is a fantastic opportunity for members of our Armed Forces to enter
the cage and test their skills against some of the best MMA professionals in
the industry. We see this as a growing platform for our recruitment and
morale. Our objective is to eventually take the tour internationally."

Tickets for "Art of War" are priced from $25 to $100 plus special (Cage Side
VIP Packages). Tickets are available online at www.ticketmaster.com or by phone
at the Grand
Tunica Box Office 901.525.1515. Tickets are expected to go on sale Saturday
March 1st 2008 @ 10am.

About Grand Casino Tunica:

Grand Casino Tunica is the largest casino resort between Las Vegas and
Atlantic City. The resort was voted "Best Overall Casino Hotel" by Casino
Player magazine in 2006. The Grand Casino Tunica offers 24-hour gaming action
in the largest casino between Las Vegas and Atlantic City, 140,000 square feet
of
exciting gaming in four uniquely themed gaming areas. There's something for
everybody -- high-payout slots, table games, a non-smoking gaming area, and
Total Rewards(R) casino loyalty program offering members the flexibility they
want and the recognition they deserve. For more information on the Grand
Casino Resort Tunica, please visit: www.GrandTunica.com

About SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a
Certified and Licensed MMA Combat Sports Promoter and produces World Class
Mixed Martial Arts Events. The properties of SUN Sports & Entertainment
(www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) USA
National Team - Team USA MMA (www.teamUSAmma.com) UNDERGROUND Cage
Fighting(www.undergroundcagefighting.com), and International Fighters
Association
(www.IFApro.com), are pending trademarks.

Safe Harbor Statement - This release includes forward-looking statements
within the
meaning of Section 27A of the Securities Act of 1933 and Section 27E of the
Securities Act of 1934. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements. Investors are
cautioned
that forward-looking statements are inherently uncertain. Actual performance
and results may differ materially from that projected or suggested herein due to
certain risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for anticipated
actions.
Suchstatements are based on management's current expectations and are subject to
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and
performance to differ materially from those referred to or implied by such
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those anticipated depending on a variety of factors, including continued
maintenance of favorable license arrangements, success of market research
identifying new product opportunities, successful introduction of new products,
continued product innovation, sales and earnings growth, ability to attract
and retain key personnel, and general economic conditions affecting consumer
spending. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date hereof. Sun Sports
& Entertainment Inc. does not intend to update any of the forward-looking
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actual results or to changes in its expectations, except as may be required
by law.

For Further Information:

SUN Contact:
AJ Soliz
Director of Media & PR
Tel: 972.392.1414 X 104
asoliz@sunorganization.com

C3 Presents Contact:
Hunter Huston
Tel: 512.478.7211
hhuston@c3presents.com

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