Automotive Study Suggests Online Auto Information Fastest Growing Source Among Car Buyers; Moms Most Likely Group to

NEW YORK, NY, Jan 22 (MARKET WIRE) --
A four year trend among automotive buyers suggests that the Web is the fastest
growing source of vehicle information prior to buying a vehicle, according to
Experian Research Services.

Download a free automotive map from Experian Research Services, charting the
DMAs
of moms using the Internet: http://www.smrb.com/?c=AutoXpert

This growth is contrary to other resources like word-of-mouth, television
and
automotive magazines, which have remained stagnant over the last four years.
Additionally, among consumers with the highest intent to purchase a vehicle
in the next two years, moms were most likely to rely on the Internet as part
of their decision to purchase or lease.

The study is part of Simmons surveys conducted across the nation which
measure
car buying activity among consumers.

Chris Wilson, president of Experian Research Services, explained that this
information illustrates how imperative it is to understand online consumer
activities and behaviors within the automotive sector. "If your audience is
changing media sources and buying behaviors, you need to change your tactics
to complement theirs."

According to Mario Murgado, president and CEO of Miami Automotive Retail,
Experian automotive data has been a great reference. "It condenses a vast
amount of information into orderly reports that are easy to manipulate,
useand share," said Murgado.

Watch Ellen Romer, senior vice president of Experian Research Services,
explain how
media companies, advertisers and automotive dealers can reach and target auto
buyers via AutoXpert: http://www.youtube.com/watch?v=q9luBYcJ6Ys

AutoXpert is an application that provides insights into automotive buying
behaviors and media usage. It geographically maps out automotive dealers' trade
areas to help identify prospects and pinpoints which media channels are best to
reach those consumers, enabling advertising agencies, media companies and
dealerships to analyze automotive consumer data.

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority.
ERS,
a part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than
50 years, and Vente, a real-time online quality lead generation service. For
more information, visit www.smrb.com.

For more information contact:

Valerie Jennings
Email Contact

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