EffectiveUI Named as Top 100 Digital Media Company by AlwaysOn Media

Honored as a technology enabler for providing innovative user interface
experiences

DENVER, Jan. 22 /PRNewswire/ -- EffectiveUI, a leading interactive design
and development firm that specializes in rich Internet applications (RIAs),
announced today that it has been selected by AlwaysOn as one of the OnMedia
100, a list of the top 100 privately-held digital media companies of 2008.
EffectiveUI was named a winner in the Technology Enabler category, signifying
its achievements in providing superior customer experiences that drive
business results. EffectiveUI was judged by AlwaysOn editors and global
industry leaders for its excellence in innovation, market potential,
commercialization, stakeholder value and media buzz.
EffectiveUI and the OnMedia 100 Top Private Companies will be honored at
the AlwaysOn Media conference scheduled for January 28-30, 2008 at The
Mandarin Oriental Hotel in New York City, an event for leaders in disruptive
user behavior. Anthony Franco, president of EffectiveUI, will present the
firm's market strategy to a panel of industry experts on Tuesday, January 29,
at 3 p.m. ET
"We are thrilled to be included in the OnMedia 100. It is an honor to be
recognized for our hard work and commitment to innovation," said Anthony
Franco, president, EffectiveUI. "I have to share this accolade with our
clients, who trust us to fortify their operations and differentiate their
brands and products in rich, interactive and visually compelling ways."
"The OnMedia 100 winners have excelled in key strategic areas in the
fields of marketing, branding, advertising, and public relations," said Tony
Perkins, founder and CEO of AlwaysOn. "We congratulate the winners for their
success in introducing new tools, services, and venues for marketers to have
at their fingertips to take their business to the next level in innovation."
The OnMedia 100 winners were nominated and selected by a panel of industry
experts in the online ad service, technology, community platform, mobile
advertising, marketing, and Web analytic sectors from around the world.
In 2007, EffectiveUI received several industry awards for the
groundbreaking eBay Desktop application, now in public beta release. Named
one of nation's most innovative technology companies of the year, EffectiveUI
has been noted for enabling thousands of people to contribute personal stories
to the Discovery Channel Cancer Collage since its launch in May 2007. These
projects are high-profile results of EffectiveUI's core mission to create
great user experiences by fusing emergent technologies with business and user
needs. According to Franco, the firm's strength lies in its collaborative
process among talented experience strategists, designers, developers and
information architects.
A complete list of the OnMedia 100 winners can be found on the AlwaysOn
Web site at http://www.alwayson.goingon.com/. A detailed analysis of the
OnMedia 100 Companies and the new marketing landscape will appear in the
spring 2008 issue of the AO Magazine.
About EffectiveUI
EffectiveUI is an award-winning provider of rich Internet experiences.
Bringing world-class strategy, design, and development expertise under one
roof, EffectiveUI helps today's most respected brands -- including eBay, NBC
Universal, Discovery Communications, Dow Jones, and Adobe -- innovate and
differentiate customer experiences, while maximizing business performance and
results. For more information and examples of EffectiveUI's work, please
visit http://www.effectiveui.com.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the
first media brand to launch a community blog network. In 2004, AlwaysOn
continued to lead the industry in innovation by engaging its bloggers in a
social network. AlwaysOn is also revolutionizing the media business by
applying its open-media principles to its executive event series (OnMedia NYC,
Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford
Summit, and Going Green) and quarterly print "blogozine". No other media
brand has dared to create such open interaction with its readers and event
participants.
SOURCE EffectiveUI

Rebecca Flavin of EffectiveUI, +1-303-589-5571,
rebecca.flavin@effectiveui.com; or Leah McLean of Voce Communications,
+1-415-308-7928, lmclean@vocecomm.com, for AlwaysOn