Apptera Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing,
and Promotion
SAN BRUNO, Calif.--(Business Wire)--Apptera, a leading provider of technology for mobile advertising,
search and commerce, today announced that it has been chosen by
AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia
100 signifies major developments in the creation of marketing tools,
services, venues, and advertising, branding, and public relation
campaigns. Apptera was specially selected by the AlwaysOn editorial
team and other industry experts spanning the globe, based on a set of
five criteria: innovation, market potential, commercialization,
stakeholder value, and media buzz.

Apptera and the OnMedia 100 Top Private Companies will be honored
at the OnMedia conference scheduled to occur on January 28-30, 2008 at
The Mandarin Oriental Hotel in New York City. This two-and-a-half day
executive event will feature technology CEO's from Silicon Valley
leading presentations and high-level debates with the global
advertising and media establishment, about disrupting user behavior
and creating new opportunities in the marketing, branding,
advertising, and public relations industries. Fifty of the top CEO's
from the OnMedia 100 will present their market strategies to a panel
of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in
the advertising, marketing, public relations, and promotion industry,"
said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them
for their success in introducing new tools, services, and venues for
marketers to have at their fingertips and for use to take their
business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies,
nominated by a panel of industry experts in the online ad service,
technology, community platform, mobile advertising, marketing, and Web
analytic sectors from around the world.

Apptera's MobileAd Technology enables voice ad-insertions,
matching the intent and preferences of the caller, within in-bound or
out-bound calls. The ability to place targeted In-Call ads provides
greater value and much higher conversion rates than traditional
advertising channels, and in turn, generates additional revenues by
completing the sale over the phone.

A full list of all the OnMedia 100 winners can be found on the
AlwaysOn Web site at http://www.alwayson.goingon.com/

"We are honored to be recognized by the AlwaysOn Network as an
OnMedia Top 100 Winner," said Marketta Silvera, CEO, Apptera. "Apptera
really is providing game-changing strategies in advertising and
marketing. This includes being able to reach teenagers and young
adults through voice widgets on MySpace and Facebook. Beyond our work
with Free-411 providers, eBay and MovieTickets.com, this gives
marketers unprecedented ability to influence mobile consumers with
targeted voice advertisements that garner exceptional click-thru
rates."

About Apptera

Apptera provides technology for mobile advertising, search &
commerce. Apptera's MobileAd Technology is currently being leveraged
by Free-411 services, eBay's auction alert service and
MovieTickets.com's ad-sponsored ticket service. This technology helps
companies increase revenues through ad-serving capabilities and
campaign management solutions. The services are provided In-Call at
the exact moment a consumer is interacting with a business over the
phone. Dozens of companies have adopted Apptera's technology and
through these customers, more than 1,800 businesses in the
communications, retail and financial industries use Apptera's
award-winning solutions. Apptera was recently named a Top-100 private
company by AlwaysOn and received two technology innovation awards in
Europe and the U.S. Founded in 2001, Apptera is a privately held
Silicon Valley-based technology company funded by leading venture
capital firms. For additional information, visit www.apptera.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being
the first media brand to launch a community blog network. In 2004,
AlwaysOn continued to lead the industry in innovation by engaging its
bloggers in a social network. AlwaysOn is also revolutionizing the
media business by applying its open-media principles to its executive
event series (OnMedia NYC, Venture Summit East and West, On Hollywood,
The Broadband Digital, Stanford Summit, and Going Green) and quarterly
print "blogozine". No other media brand has dared to create such open
interaction with its readers and event participants.

Apptera
Nicole R Barnes, 650-243-2615
nbarnes@apptera.com
or
Blanc + Otus (for Apptera)
Erin Olsson, 415-856-5147
eolsson@blancandotus.com
or
Voce Communications (for AlwaysOn)
Leah McLean, 415-308-7928
lmclean@vocecomm.com

Copyright Business Wire 2008