Locke Lord Bissell & Liddell Launches Firm Logo; Begins National Advertising Campaign

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Tue Jan 22, 2008 5:57pm EST

Locke Lord Bissell & Liddell Launches Firm Logo; Begins National Advertising
Campaign

 

HOUSTON, Jan. 22 /PRNewswire-USNewswire/ -- Locke Lord Bissell & Liddell LLP
has launched the firm's new logo and, with an advertisement on Page 4 of
today's Wall Street Journal, has embarked on a national advertising campaign
directed at building the firm's brand. In October 2007, Texas-based Locke
Liddell & Sapp PLLC combined with Lord Bissell & Brook LLP, a national firm
headquartered in Chicago.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20080122/DC12115LOGO )

The campaign is based on the long-standing reputation of both legacy firms,
made even stronger with the combination of the two: "Delivering more than the
expected: Practical wisdom, trusted advice." The design and color (warm red)
of the brand is smart, modern and professional. LLB&L worked with Grady,
Campbell Inc., a graphic design and communications firm in Chicago.

Locke Lord Bissell & Liddell LLP is a full-service, national law firm of
approximately 700 attorneys with offices in Atlanta, Austin, Chicago, Dallas,
Houston, London, Los Angeles, New Orleans, New York, Sacramento and
Washington, D.C. With an expanded geographic scope, and a national reputation
in complex litigation, regulatory and transactional work, Locke Lord Bissell &
Liddell is focused on achieving client success as a team. Among LLB&L's many
strong practice areas are appellate, corporate and securities, employee
benefits, energy, environmental, financial services, health care, insurance
and reinsurance industries, intellectual property, labor and employment,
public law, real estate, REIT, tax and technology.


SOURCE  Locke, Lord, Bissell & Liddell LLP

Julie Gilbert, Chief Communications Officer of Locke Lord Bissell & Liddell,
+1-713-226-1140, jgilbert@lockelord.com
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