Coors Brewing Company/Comunicad Honored with International Award for Coors' Lideres...

Coors Brewing Company/Comunicad Honored with International Award for Coors' Lideres Program

League of American Communications Professionals Gives Coors'
Lideres Program Three of Its Top Awards
GOLDEN, Colo. & WASHINGTON--(Business Wire)--Coors Brewing Company and Comunicad were recently recognized by
the League of American Communications Professionals (LACP) for the
development and implementation of the Coors Lideres program. Coors and
Comunicad, a multicultural marketing company, received three of LACP's
highest awards - a Platinum Award for overall programs; a Platinum
Award for "Best on Limited Budget"; and ranked third in LACP's Top 50
Publicity Campaigns of 2007.

"Coors is honored to receive this recognition, but more so, we are
proud to bring visibility to Hispanic leaders who have made a
difference in their community -- reminding us all that we can do the
same," said Mauricio Cardenas, Coors Chief Officer, Latin America and
U.S. Multicultural Marketing. The 2007 Magellan Awards received more
than 450 international entries.

Rafael Fantauzzi, Coors Hispanic Corporate Relations director,
said the Coors Lideres Campaign was launched in June 2006 with the
Coors Lideres Print Advertising Campaign, a 12-ad print series
published nationally to highlight key Hispanic leaders who advance the
community in several professional areas. The second phase consisted of
the Coors Lideres Training Workshop Program, a unique leadership
development program based on a personalized assessment tool developed
by The Gallup Organization that was offered in five key market cities
and trained approximately 500 individuals. In conjunction with Coors,
Comunicad assisted in the overall program planning and coordination
for the Training Workshop Program, as well as provided media outreach.

"It is an honor to have received these awards on behalf of the
Coors Lideres Campaign. This program exemplifies Comunicad's belief
that corporations can be successful in bringing relevant experiences
that impact the Latino community at-large. The LACP distinction
reinforces this belief," said Gloria Rodriguez, President and CEO,
Comunicad.

For more information on the Coors Lideres Campaign, please visit
www.coorslideres.com. For more information on Comunicad, please visit
www.comunicad.com.

About Comunicad:

Comunicad is a full-service multicultural advertising and
marketing communications firm with strong practice areas in public
relations, media relations and strategic planning. Our expertise in
reaching emerging markets enables our clients to establish and cement
relationships with their target audience, making us a nationally
recognized "niche leader" in this marketing communications specialty.
Comunicad has implemented integrated campaigns on behalf of corporate,
government and non-profit clients since 1985.

About Coors Brewing Company:

Coors Brewing Company is a subsidiary of Molson Coors Brewing
Company (NYSE:TAP)(TSX:TAP). It is the third largest brewer in the
U.S. The company's U.S. brands include Coors Light, Molson Canadian,
Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima.
For more information on Coors, visit the company's Web site,
www.coors.com.

Coors Brewing Company
Kim DeVigil, 303-277-2909
kimberly.devigil@coors.com
or
Comunicad
Kati Anderson, 703-807-0500
ka@comunicad.com

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