Richard Viguerie on Fred Thompson's Withdrawal From the Presidential Race: How Can...

Richard Viguerie on Fred Thompson's Withdrawal From the Presidential Race: How
Can They Tell He's No Longer Campaigning?

MANASSAS, Va., Jan. 22 /PRNewswire-USNewswire/ -- Richard A. Viguerie, the
author of Conservatives Betrayed: How George W. Bush and Other Big Government
Republicans Hijacked the Conservative Cause (Bonus Books, 2006), issued the
following statement regarding the withdrawal of Fred Thompson from the race
for the Republican presidential nomination:

"Fred Thompson could not distinguish himself from all the other Big Government
Republicans who were running. He had no branding -- no Unique Selling Point
(USP).

"A basic law of marketing when introducing a new product is that it must have
qualities that differentiate it from competing products. A 35-year Big
Government Washington insider in cowboy boots and a red pickup truck is not a
successful Republican brand in 2008.

"Thompson snoozed through the campaign the same way he snoozed through his
Senate career.

"As Dorothy Parker said on learning of Calvin Coolidge's death, 'How can they
tell?' The same can be said of Thompson's withdrawal from the race -- how can
they tell he's no longer campaigning? He did little and left even less of a
mark."

NOTE TO EDITORS: Richard A. Viguerie pioneered ideological and political
direct mail and has been called "the funding father of the conservative
movement" for his role in helping build dozens of conservative organizations.

SOURCE ConservativesBetrayed.com

Bob Sturm, +1-703-396-6974, or After 6 PM Eastern time: Vi Shields, +1-703-
906-6542, or Bob Sturm, +1-703-368-1812, both of ConservativesBetrayed.com