Zumobi Announces New Partnership With Microsoft

Zumobi to Be Distributed With Windows Mobile, Microsoft's
Familiar, Widely Available Mobile Operating System
SEATTLE--(Business Wire)--Zumobi today announced a partnership deal with Microsoft. Under
terms of the business agreement, Microsoft will distribute the
award-winning Zooming User Interface and mobile widget platform with
Windows Mobile. This distribution agreement builds on the content
partnerships Zumobi announced in December.

"Currently shipping on devices from more than 48 device makers
with 125 mobile operators in 55 countries, Windows Mobile is one of
the most accessible and familiar mobile computing platforms," said
Eric Hertz, CEO of Zumobi. "This strategic partnership benefits all of
our constituencies -- consumers, developers, content providers,
carriers and advertisers -- and enables us to continue building
momentum quickly with our audience of techno-culturists and mobile
business users."

Today, more than 140 devices in the marketplace worldwide are
based on Windows Mobile. Windows Mobile-based phones are designed for
people to be productive on-the-go, all while having the ability to
stay in touch with colleagues and friends. Windows Mobile-based phones
also include mobile versions of Office Outlook, Office Word, Office
Excel and Office PowerPoint and Internet Explorer, giving people
access to critical business data such as documents, contacts, e-mail,
calendar items and tasks. Zumobi is compatible with Windows Mobile
versions 5.0 and newer.

"Zumobi originated in our IP Ventures program as the work of a
world-class research team, and demonstrates how Microsoft works with
innovative independent companies to provide people with some of the
best sets of services and applications available," said John O'Rourke,
General Manager, Mobile Communications Business at Microsoft. "Zumobi
is a strong complement to Windows Mobile in that both it and Microsoft
offer our customers innovative yet easy ways to access all their
information while they're on the go -- making their phone the best
companion for their entire life."

Zumobi revolutionizes the way people access, retrieve and share
Web-based content on their mobile phones. Through an intuitive, lush
user interface, Zumobi allows people to easily "bounce" in and out of
snack-sized bits of the entertainment they want and to stay on top of
the information they need throughout the day, while offering
advertisers a better way to connect with consumers through their
mobile phones. Zumobi offers content from a broad range of mobile
widgets or Tiles, including many from partners such as MTV Networks,
AccuWeather.com(R), Traffic.com, FlightStats.com and OTOlabs, who
developed Tiles for Vail Resorts and Fox Television's "Family Guy."

About Zumobi

Zumobi is the open platform that is reinventing the mobile content
experience. A highly-acclaimed innovator in the mobile industry,
Zumobi provides developers with a device-neutral platform for building
and deploying rich content for mobile phones; enables a better way to
connect consumers and the brands that define their lives; delivers a
new set of benefits that carriers can offer to their customers; and
gives consumers an experience that makes their mobile phones more
useful and fun. More information on Zumobi is available at
www.Zumobi.com.

Zumobi
Cindy Spodek Dickey, 206-269-1111
Vice President - Marketing
cindy@Zumobi.com
or
Racepoint Group for Zumobi
RJ Bardsley, 415-694-6701 (public relations)
rbardsley@racepointgroup.com

Copyright Business Wire 2008