Method Delivers Compelling Brand Experience for Organic Motion

Brand System Speeds Business Growth for a Newly-Debuted Technology
Company
SAN FRANCISCO--(Business Wire)--Method, a leading brand experience agency, today announced the
development of a comprehensive, multi-platform brand system for
Organic Motion, a venture-accelerated Method client, and a leading
innovator of computer vision and highly advanced markerless motion
capture systems. Debuted at SIGGRAPH 2007 and featured in the CES 2008
Keynote presentation with Intel CEO Paul Otellini, the new brand
system includes new identity marks, business papers, marketing
brochures, product naming and a web site to fully communicate the
value and reach of Organic Motion's breakthrough technology.

Organic Motion has brought to market the world's first turnkey
markerless motion capture system for the entertainment and life
sciences industries, as well as a customized offering for use with the
general public. The new line of products harnesses the company's core
computer vision technology, enabling computers to cognitively "see"
people's complex movements and generate highly accurate 3D tracking
data in real-time, all without body suits or tracking devices.

As Organic Motion honed its technology solution internally, they
also realized the need for a new brand experience that would reflect
the company's enhanced value proposition, and capture the interest of
its expanded audience. To support its market launch, Organic Motion
engaged Method, an award-winning brand experience agency, in June 2007
to provide key thinking and deliveries around their corporate
positioning and product launch. Method's objective was to accelerate
Organic Motion's business growth by designing an innovative new brand
image to be used across all brand communications and touchpoints, and
to appeal to the company's target audience of animation and film
companies, medical and imaging practitioners, research facilities, and
sports analysts.

"Method immediately understood the core essence of what Organic
Motion wanted to be, its market and the specific value in our
motion-capture solution itself," remarked Andrew Tschenok, Organic
Motion's Founder and CEO. "From our earliest brainstorming sessions
around product naming, to determining the focus and depth of our brand
experience, Method challenged us in the best way possible. The results
are tremendous and, as evidenced in our current market position, we
are reaping the benefits. We are looking forward to continuing our
relationship with Method in the future as we work to attract more
customers who seek to create truly immersive experiences."

Method's work, delivered from its New York studio, created the
brand and product strategy for Organic Motion, including competitive
and customer-based research, followed by a new corporate identity and
product naming. This culminated in the launch of a new global web site
together with accompanying marketing collateral, both of which were
intended to generate a sense that the company was growing rapidly and
had "come of age." Through careful layering and juxtaposition of
transparent layers, a sophisticated color palette, and photography
emphasizing energetic movement, the design attracts viewers and
communicates the ability of the technology to free motion capture from
its usual constraints.

"As a company evolves, so must the brand experience," said Robbie
Vann-Adibe, Co-CEO, Method. "In this case, Method's contribution was
to build the foundation for Organic Motion's brand and business
communications as they moved from garage start-up to bona-fide rising
star in the technology space. It was critical to position Organic
Motion's product suite to emphasize its unique market differentiation
- the natural integration of human mobility and technology."

To learn more about this story of brand experience, please visit:
www.method.com.

About Method

Method is a brand experience agency that helps business leaders
harness the competitive power of design. With deep expertise in
research, strategy, design and technology, Method offers a rigorous,
intelligent approach to solving increasingly complex brand problems in
both physical and digital realms. Method's unique approach has enabled
over 150 businesses to outperform competitors through unified branding
and communications, compelling user experiences, and successful
product and service development wherever customers are: web, mobile,
print, broadband and beyond. The firm has a blue-chip client roster
that features brands such as Sony, Gucci, Microsoft, Visa, Comcast,
Nike, Adobe, and Yahoo!, among others. Method has offices in San
Francisco and New York. Additional information can be found at
www.method.com.

About Organic Motion, Inc.

Organic Motion, Inc. is a leading innovator of computer vision and
highly advanced markerless motion capture systems. The company's core
technology dramatically increases a computer's ability to "see" and
understand the motion of humans and other living organisms to generate
highly accurate 3D tracking data in real-time, without using bodysuits
or markers.

Organic Motion's leverages it patent-pending technology in three
turnkey solutions: Stage, BioStage, and OpenStage. These systems
radically enhance motion capture for the entertainment industry, the
life sciences, and for customized motion applications designed for the
general public. For additional information, please visit
www.organicmotion.com.

Atomic PR
Cara Porchia, 415-402-0230
cara@atomicpr.com

Copyright Business Wire 2008