Candidate Support Expected to Boost Non-GMO Brands

LOS ANGELES--(Business Wire)--According to leading health management resource, the Institute for
Responsible Technology www.responsibletechnology.org consumers have no
idea they are consuming flawed, genetically modified foods, and that
is unfair. In late November, after reviewing the latest data about
genetically modified organisms (GMOs), also known as "biotech foods",
all leading democratic presidential candidates agreed to fast track
the mandatory labeling of genetically engineered foods. Non-GMO brands
are expected to benefit.

"Now consumers will have the information they need to make non-GMO
buying choices," explains Jeffrey Smith, executive director of the
Institute and Director of the Campaign for Healthier Eating in
America. "We believe that we can change consumer buying habits if we
reach consumers directly at point-of-purchase with a non-GMO brand
shopping guide." The Campaign for Healthier Eating in America,
launched late last year, plans to provide convenient purse-sized
non-GMO brand buying guides in-store, to nonprofit groups and online.
In addition to product tips, the guide lists key company phone numbers
consumers can call to request they switch back to non-GMO ingredients.
"American consumers are an important part of the solution," says
Smith.

Candace Pert, PhD, author and former Chief of the Section,
National Institutes of Health says, "I applaud the Campaign's efforts
to inform American consumers about healthier non-GMO brand choices,
and I am heartened to hear the candidates are taking the labeling of
'biotech foods' seriously. Because of the mounting evidence against
GMOs, I consistently recommend a non-GMO diet."

Smith, the world's best-selling author on the health risks of
GMOs, says, "A writer for a leading food magazine recently asked the
question, 'A gene's a gene. What could go wrong?' The answer is:
Plenty. In fact, the process of inserting a foreign gene into a plant
cell and cloning that cell into a GM crop produces hundreds or
thousands of mutations throughout the DNA. Natural plant genes may be
deleted or permanently turned on or off, and hundreds can change their
function. This type of collateral damage is why GM soy has less
protein, an unexpected new allergen, and up to seven times higher
levels of a known soy allergen." According to Smith, this GM soy
example is only one of thousands of possible biotech food flaws that
negatively affect consumer health today. To learn about GMOs go to
www.responsibletechnology.org.

The Institute for Responsible Technology serves as the premier
meeting ground for the leaders of America's non-GMO community. Since
its founding in 2003, it has sponsored groundbreaking research, fought
for public policies that support GMO eradication, safety and testing,
and created unparalleled resources so staff, boards, and consumers of
every age can improve their health management.

The Institute for Responsible Technology fulfills its mission by:

-- Serving as the voice of non-GMO education to the media, trade
organizations, government, business, consumers and
international bodies.

-- Convening opportunities for non-GMO leaders to work together
on key issues.

-- Promoting policies that enable grassroots community members to
engage with public officials on a nonpartisan basis.

-- Supporting the development and dissemination of strategies to
strengthen non-GMO volunteering, voting, giving, and other
forms of citizen engagement.

VIDEO

http://www.worldhealthnet.tv/video/jeff-smith-the-effects-of-
genetically-modified-foods

(Due to its length, this URL may need to be copied/pasted into
your Internet browser's address field. Remove the extra space if one
exists.)

PICTURES

GMO Pictures :
http://www.seedsofdeception.com/utility/showArticle/?objectID=293

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NJ Jaeger, 1-310-377-0915 USA
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