Sean Finnegan Joins Vibrant Media as Chief Media Officer

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Wed Jan 23, 2008 11:35am EST

Former CEO of Omnicom Media Group Digital to Accelerate Vibrant
Media's already Dramatic Growth
NEW YORK--(Business Wire)--Vibrant Media, the leading video and contextual network in the
world, has announced it has hired Sean Finnegan, CEO of Omnicom Media
Group Digital, and one of the most recognized individuals in the
digital media space, as its Chief Media Officer.

   As Chief Media Officer, Mr. Finnegan will be tasked with
solidifying Vibrant Media's position as the leader in contextual video
advertising and overseeing departments for the company, including
Marketing, Business Development, and Product Innovation. He will work
closely with Vibrant Media's 85-person sales team and manage
relationships with agencies and publishers. Mr. Finnegan's industry
insights and thought leadership will be brought to bear in each of
these roles as Vibrant Media provides an unlimited amount of premium
inventory to brands eager to communicate via the fast-growing digital
video segment.

   "We're very much looking forward to applying Sean's powerful
advertising industry leadership as Vibrant achieves another year of
rapid growth," said Doug Stevenson, CEO, Vibrant Media. "We've doubled
our revenue in each of the last five years and we're confident that
Sean will help us influence the traditional market as it rapidly
shifts online."

   "The most intriguing digital segment by far is video and I am
excited to join Vibrant Media, the leading player in this field," said
Finnegan. "The simplicity and scale of Vibrant's in-text product model
is unparalleled in our industry, as it combines some of the best
aspects of Search with the power of Branding. I join Vibrant Media
fully expecting to deliver for clients and I look forward to the
challenge of helping take this company to the next level."

   During his distinguished tenure at Omnicom, Finnegan has been
awarded no fewer than eight industry awards, ranging from an
Advertising Age Media Maven and a Media Week All Star to his induction
into the AAF Advertising Hall of Achievement. Finnegan has
consistently been recognized as one of the Internet's visionaries and
as such, is in demand as a speaker at conferences, committee member
for industry associations and commentator in the media.

   Vibrant Media fully expects to accelerate its growth in 2008
through continued global expansion and build upon its strong
management team with recent hires such as John Sedlak, SVP Media Sales
& Strategic Alliances. With unlimited inventory through the analysis
of more than 500 billion words per month within premium web content,
Vibrant reaches more than 120 million users worldwide on behalf of
hundreds of brand advertisers. Its unique scale and footprint have
established Vibrant Media as the dominant player in the digital video
space.

   Biography for Sean Finnegan, Chief Media Officer, Vibrant Media

   Prior to joining Vibrant Media, Sean Finnegan was the Chief
Executive Officer of OMG Digital, a unit of Omnicom Media Group. As
head of OMG Digital, Sean led its global management team and developed
functional services in Digital Investment, Search, Mobile, Gaming,
Futures, Analytics and Ad Operations.

   Sean began his career in the early 1990s at BBDO New York, where
he focused on Spot TV buying and Print planning. When the internet
became commercial, Sean quickly shifted his focus to new media,
working at such interactive agencies as Darwin Digital (Zenith), APL
Digital and JWT Digital. Sean then departed the agency world for two
years to become Director, Advertising Business Development at
AllAdvantage.com. In 2001, Sean left for his native Chicago, where he
became Media Director for TribalDDB. A year into his tenure at Tribal,
Omnicom formed OMD (the combined media units of DDB, BBDO, TBWA Chiat
Day and Rapp Collins) and Sean became Midwest Director of OMD Digital.
Eventually Sean was promoted to lead OMD Digital nationally and
relocated back to New York, a position he held for three years before
forming OMG Digital.

   Sean is committed to mentorship and as such, he has spoken at
several conferences such as the iMedia Summit Series, Cannes
Advertising Awards, the Goldman Sachs Internet Conference, the MSN
Strategic Account Summit and the AAF National Conference. Sean was
named an AAF Advertising Hall of Achievement inductee, an Advertising
Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost
All Star, one of Min Magazine's 21 Most Intriguing People, an
Inter-nationalist Magazine Agency Innovator, OnMedia's Madison Avenue
"IT" List and an official Kentucky Colonel. Sean is involved in many
online advertising industry groups and associations, such as the AAF,
IAB, AAAAs Digital CEO Board, Google's Agency Advisory Council and the
TiVo Advisory Council. Sean is also a proud co-founder and board
member of the Tom Deierlein Foundation, an organization dedicated to
helping needy families and children both nationally and
internationally with their most basic living needs including medical
care.

   About Vibrant Media

   Vibrant Media, a world leading video and contextual advertising
network, gives marketers the opportunity to deliver highly targeted,
user-initiated advertisements within the text of premium Web content.
The company works closely with advertisers, agencies and Web
publishers to plan, buy, deliver and optimize Vibrant In-Text
Advertising campaigns across thousands of websites. Vibrant Video
provides measurable brand engagement through the largest pay per click
video advertising network. Reaching more than 120 million unique users
per month, Vibrant Media manages more than five hundred billion words
per month for top advertisers such as Sony, Intel, New Line Cinema,
Microsoft and Toyota. The company was founded in 2000 and has offices
in New York, London, San Francisco, Paris and Hamburg, with more than
170 employees. The Company's rapid growth has been recognized by both
the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For
more information, visit www.vibrantmedia.com.

Vibrant Media
Laura Colona, 646-312-6181
Director, Public Relations
Laura.colona@vibrantmedia.com

Copyright Business Wire 2008
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