Dannon Refutes Class Action Lawsuit Alleging Misleading Claims

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Thu Jan 24, 2008 2:00pm EST

WHITE PLAINS, N.Y.--(Business Wire)--The Dannon Company, Inc. today provided the response below to a
class-action lawsuit filed yesterday in Los Angeles, CA.

   Dannon is aware of the lawsuit and we are reviewing it. Dannon
proudly stands by the claims of its products and the clinical studies
which support them. All of Dannon's claims for Activia and DanActive
are completely supported by peer-reviewed science and are in
accordance with all laws and regulations. Dannon's advertising has
always been and will continue to be absolutely truthful, and Dannon
will vigorously challenge this lawsuit.

   Dannon strongly disagrees with the allegations in the lawsuit. The
filed complaint does not contain any support for the broad
generalizations made in the lawsuit. The one publication cited in the
lawsuit does not disprove Dannon's scientific substantiation for its
proven product benefits. Indeed, the report cited in the lawsuit,
published by the American Academy of Microbiology, does not even
reference any Dannon products.

   Dannon makes all scientific studies about its products available
to the public following the established method of peer-review and
publication. Dannon regularly consults with leading independent
experts in the field of probiotics about the science behind all of its
probiotic claims.

   The scientifically substantiated benefits of Dannon's products are
confirmed not only by the scientific journals that have reviewed and
published the findings - which are made available on the company's web
sites for any and all to read - but also by the millions of highly
satisfied consumers who enjoy Dannon's products.

   For a more detailed scientific summary about Dannon products and
the scientific evidence to support claims, please visit
www.activia.com and www.danactive.com.

   About The Dannon Company, Inc.

   The Dannon Company is America's founding national yogurt company
and continually leverages its expertise to develop and market
innovative cultured fresh dairy products in the United States. The
company produces and sells approximately 100 different types of
flavors, styles and sizes of cultured fresh dairy products. Dannon is
owned by Groupe Danone, one of the world's leading producers of
packaged foods and beverages, and Dannon is the top-selling brand of
yogurt products worldwide, sold under the names Dannon and Danone.

   Consistent with its long-standing traditions, Dannon is committed
to providing to high-quality, wholesome, nutritious and innovative
products.

Edelman
Megan Parker, 212-819-4847
megan.parker@edelman.com

Copyright Business Wire 2008
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