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MySpaceTV, BBC Worldwide link up in video deal
NEW YORK |
NEW YORK (Reuters) - MySpace on Wednesday said it signed an agreement with BBC Worldwide to bring short video clips from programs such as "Doctor Who" and "Top Gear" to its online community.
The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally.
Other BBC programs that will be featured include "Robin Hood," "Torchwood," "The Catherine Tate Show," "Red Dwarf" and "The Mighty Boosh."
Jeff Berman, the newly appointed executive vice president of marketing and content of MySpace, said the deal involved advertising revenue sharing, but declined to disclose specific details.
MySpace is owned by media giant News Corp, which also operates the Fox TV network, and has been pushing to add more video content.
The MySpaceTV feature launched in June 2007. Among other content, MySpaceTV features "Roommates," "LonelyGirl15," and "Prom Queen."
(Reporting by Paul Thomasch; Editing by Gary Hill)
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