Los Angeles Times Unveils Online 'Entertainment' Redesign

Mon Jan 28, 2008 9:01am EST

* Reuters is not responsible for the content in this press release.

latimes.com Section Offers Exclusive Hollywood A-Z and The Biz Features With
Easier Access to In-depth Coverage and Intuitive, Third-Party Linkage

LOS ANGELES, Jan. 28 /PRNewswire/ -- The Los Angeles Times has unveiled a
high profile redesign of its online Entertainment destination, with new
features, integrated multimedia and cleaner, hub-oriented navigation.
Successfully and uniquely bridging the editorial gap between "the industry"
business perspective and consumer news, the Entertainment section now boasts a
sharp and contemporary look (http://www.latimes.com/entertainment) and offers
easier access to the Los Angeles Times movie, music, TV trend analysis,
breaking news and reviews, enhanced coverage of celebrity and the latest on
the business of entertainment, while creating a more robust and innovative
environment for the site's advertisers.
    "Hollywood is where we live and our marketing partners continually look to
us for unique and effective solutions in helping them reach a highly engaged
and captive audience," said Juliana Jaoudi, vice-president of sales for
latimes.com.  "Entertainment's redesign provides a cleaner look and more
effective ad positions that will better serve advertiser needs while allowing
us to build on our triple digit traffic growth over the last year."
    Anchoring the Entertainment revamp is the "Hollywood A-Z" topics section
(http://topics.latimes.com/entertainment), currently in beta version.  Direct
from the entertainment capital of the world, this new and compelling feature
combines editorially-selected "best of the Web" links with The Times' breaking
news and deep entertainment archives.  From American Idol
(http://topics.latimes.com/entertainment/tv/american-idol) to Zac Efron
(http://topics.latimes.com/entertainment/people/zac-efron), "Hollywood A-Z"
users have an intuitive and fun way to access the best, freshest content on a
specific entertainment topic from a single summary page.
    "latimes.com's Entertainment site is THE place for Hollywood news, buzz,
lively conversations and authoritative features," said Richard Rushfield,
entertainment editor of latimes.com.  "We feel that this redesign will better
highlight our wide range of entertainment content while bringing users closer
to the issues, stories, drama and newsmakers of the day."
    The site also features "The Biz,"
(http://www.latimes.com/entertainment/news/business) a breaking industry news
section that places Entertainment's blogs, photos and video alongside relevant
articles for more intuitive navigation.  And, in the Hollywood spirit of
"coming attractions" users and advertisers can expect a platform that will not
only deliver the news of the day, more live event coverage and unique
behind-the-scenes photos, but will harness the latest social media technology
at every level of the site to bring readers into the conversation and allow
them to be part of the story.
    About the Los Angeles Times
    The Los Angeles Times is the largest metropolitan daily newspaper in the
country, with a daily readership of 2.2 million and 3.2 million on Sunday, and
a combined print and interactive monthly audience of 4.9 million.  The Los
Angeles Times and its media businesses and affiliates -- including
latimes.com, The Envelope (http://www.theenvelope.com), Metromix
(http://www.metromix.com), Times Community Newspapers, Hoy and California
Community News -- reach approximately 8.1 million or 62% of all adults in the
Southern California marketplace.
    The Pulitzer Prize-winning Los Angeles Times, has been covering Southern
California for over 126 years and is part of Tribune Company, one of the
country's leading media companies with businesses in publishing, the Internet
and broadcasting.  Additional information about the Los Angeles Times is
available at http://www.latimes.com/mediacenter.
SOURCE  The Los Angeles Times

Nancy Sullivan, +1-213-237-6160, nancy.sullivan@latimes.com, or Stephan
Pechdimaldji, +1-213-237-4791, stephan.pechdimaldji@latimes.com, both of The
Los Angeles Times
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