Women get bra price equality

Bras are seen at a Chinese department store in a file photo.

LONDON (Reuters) - Forty years after feminists threatened to burn their bras, British women have won another battle in the fight for equality.

Asda, Britain's second-biggest food retailer and owned by U.S. giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.

"We're putting an end once and for all to one of the last prejudices -- that of the bigger-busted woman," said brand director Fiona Lambert in a statement.

"From now on, all bras at George will be exactly the same price from A cup through to F cup."