Finicity Partners with US Bank; Finicity Home Loans Offers Smart Home Financing Choices

Finicity and US Bank Combine Their Passion and Expertise to Offer
Sensible Home Financing Solutions
DRAPER, Utah--(Business Wire)--Finicity, the makers of the popular personal finance system
Mvelopes, and US Bank have partnered to form Finicity Home Loans and
offer smart, responsible home financing choices.

Finicity Home Loans pools the knowledge and resources of the two
financial organizations to develop affordable and sound mortgage
solutions for families and homeowners. The joint venture focuses on
providing responsible home financing products for those looking to
purchase a home or refinance an existing loan.

"We're excited to work with US Bank and offer homeowners great
rates and smart mortgage choices," said Steve Smith, president and CEO
of Finicity. "Given the ongoing fallout from the housing crisis, we
looked for a partner who had demonstrated responsible lending
practices aimed at building solid financial foundations. US Bank
quickly rose to the top of our list as an exemplary lender."

The Finicity Home Loans site contains a wealth of information
regarding purchasing a home, refinancing an existing loan and other
mortgage-related topics. Visitors can also chat with loan experts
about different home financing options or use loan calculators and
other tools to simulate a variety of financing scenarios.

"Finicity has been a front-runner in developing smart money
management tools that help families achieve their financial goals,"
said Donald W. Solie, president of US Bank national account services.
"It seems natural to combine that success with US Bank's mortgage
expertise and offer great home financing solutions."

Finicity Home Loans employs a staff of fully certified and
experienced home loan experts to help borrowers match the best
mortgage products with their financial needs. Additional information
can be found by calling (877) 854-6880 or visiting
www.finicityhomeloans.com.

About Finicity Home Loans

Finicity Home Loans brings together the passion and expertise of
two leading financial companies, US Bank and Finicity, to provide
smart and responsible home financing products. The goal of Finicity
Home Loans is to help families find mortgage products and services
that meet their financial objectives and lead to real financial
success. The experience, vision and leadership of both organizations
is a winning combination for home owners that will help them eliminate
debt, increase savings, reduce overall financial stress and even
retire early. Finicity Home Loans can provide families with the
solutions they need to meet their goals and create solid financial
foundations.

About US Bank

U.S. Bancorp (NYSE: USB) is the parent company of U.S. Bank, the
6th largest commercial bank in the United States with $228 billion in
assets. It operates 2,512 banking offices and 4,870 ATMs and provides
a comprehensive line of financial services products to consumers,
businesses and institutions. In recent press, US Bank has been praised
for its past strategic decision to focus solely on originating prime
loans rather than follow previous industry trends in subprime lending.

About Finicity

Finicity (formerly In2M) specializes in online money management
tools and resources for personal and business use. Finicity's flagship
product, Mvelopes, was named one of PC World's 100 Best Products of
2006 as well as a finalist in the 2008 IQ Awards for innovation in
consumer products. Recently, Finicity was identified as one of the top
ten fastest-growing companies in Utah, ranking ninth on the
MountainWest Capital Network's Utah 100 list. Founded in 1999 and
headquartered in Draper, Utah, Finicity is a privately held company.

Finicity
Greg DeLong, 801-984-4211
Greg.DeLong@finicity.com
or
Snapp Conner PR
Jeremy Kartchner, 801-994-9625
Jeremy@snappconner.com

Copyright Business Wire 2008