HubSpot Predicts New England Patriots Win Super Bowl XLII Based on Geeky Internet Marketing Data and Not on Performance
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CAMBRIDGE, MA, Jan 29 (MARKET WIRE) --
News Facts
-- Using Internet marketing data to make a prediction, HubSpot predicts that
the New England Patriots will beat the New York Giants at Super Bowl XLII.
This predication has nothing to do with the Patriots record-breaking regular
season or the Giants' remarkable run in the playoffs, because past
performance rarely impacts future results.
-- HubSpot's executives are nearly all MIT alumni, which is why the
Companyis betting based on cold hard numbers -- Internet statistics and how many
people link and discuss the Patriots online, rather than Tom Brady and Randy
Moss' record-breaking results this season.
-- HubSpot's theory on who will win the Super Bowl is similar to how Las
Vegas picks the spread -- simple popularity. In layman terms, HubSpot is
predicting and betting on the Patriots winning the Super Bowl simply because of
how popular they are all over the Internet. And online, being popular is all
that matters.
-- Want the data to prove that people love to talk about the Patriots more
than the Giants online? Well, HubSpot's marketing tool, Website Grader,
performed an analysis on both the Patriots Website and the Giants Website and
revealed that based on every major Internet marketing metric, the Patriots
will win against the Giants.
-- The data pulled from HubSpot's Website Grader shows the number of
peoplebookmarking the Patriots, linking to the Patriots and visiting the
PatriotsWebsite outnumbers those for the Giants' website. According to HubSpot:
-- The Patriots have 35 percent more del.icio.us bookmarks.
-- The Patriots have 125 percent more inbound links -- over
450,000 web pages link to New England's Website.
-- The Patriots also have a much higher traffic rank than the
Giants, indicating they are getting a lot more website
traffic.
-- Not only are the Patriots undefeated in the NFL, but they are also
topping the Google charts.
-- For the search terms "Superbowl Champion," "Superbowl
Champions," "Super Bowl Champion" and "Super Bowl Champions"
www.patriots.com is on the first page of Google results and
www.giants.com is not even ranked.
-- The Patriots also have a higher Google Page Rank than the
Giants.
-- HubSpot does not have any relationship or affiliation with the
NFL, any NFL team or the Super Bowl. NFL and Super Bowl are trademarks of the
National Football League, team names are trademarks of their respective teams.
HubSpot is just a bunch of Internet marketing geeks who think it's cool that
Internet marketing data appears to have predictive value in professional
football.
Links for more information:
Article Explaining How HubSpot Made This Super Bowl Prediction
HubSpot's Internet Marketing Blog
HubSpot' s Company News
Quotes, attributable to Mike Volpe, VP, Marketing, HubSpot
-- "The Patriots are beating the Giants on every metric from traffic, to
bookmarks, to the number of inbound links. Clearly the Internet community
thinks
the Patriots are the better team, and we really think this predicts the outcome
of
the game. HubSpot is headquartered in Cambridge, Massachusetts, but our Super
Bowl
prediction is not biased, I swear! We are a very data-driven marketing
company and we do not come to conclusions lightly."
-- "These Internet marketing statistics really do have predictive power.
Iam sure there will be some criticism from folks thinking that the Internet has
nothing to do with whether or not the Pats will win. They might be right,
actually. But if Las Vegas can predict a winner based on what is
essentially a popularity contest -- how many people are betting on each team
-- then I think that our prediction is just as valid. If you look at the
statistics for the NFL's worst team, the Miami Dolphins, who only won one
game this year, they're way behind both the Giants and the Patriots on all
the Internet marketing metrics. In fact, the Dolphins' Internet marketing stats
are terrible, just like their record this year."
-- "Bill Belichick is known to be a coach obsessed with statistics and
measurability. Clearly that attitude permeates the entire Patriots organization
as they are methodically ruling every Internet marketing statistic the same way
they have dominated the NFL this year."
About HubSpot
HubSpot is an inbound marketing system that helps your company get found
online, generate more inbound prospects and convert a higher percentage of them
into leads and customers. HubSpot helps companies get found by more
prospects using search engine optimization and marketing, leveraging blogs and
the
blogosphere and engaging in online social media. By using landing pages, lead
intelligence and marketing analytics, HubSpot customers convert more prospects
into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can
be
found at http://www.HubSpot.com and the Website Grader free marketing and SEO
tool is available at http://www.WebsiteGrader.com.
Contact information:
Mike Volpe (spokesperson)
HubSpot
(617) 225-4354
Email Contact
www.hubspot.com
Maura Landry (agency)
SHIFT Communications
(617) 779-1829
Email Contact
www.shiftcomm.com
Copyright 2008, Market Wire, All rights reserved.
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