SUPERVALU to Celebrate Black History Month with Special Events, Donations

More than $300,000 to be donated to African-American organizations
nationwide;

Product promotions, store events planned to commemorate Black
History Month
MINNEAPOLIS--(Business Wire)--In honor of Black History Month, SUPERVALU INC. (NYSE:SVU) and its
nationwide family of stores, including the Acme, Albertsons, bigg's,
Cub Foods, Farm Fresh, Jewel-Osco, Lucky, Shaw's, Shop 'n Save and
Shopper's Food & Pharmacy retail banners, will host a variety of
events and in-store activities throughout the month of February to
celebrate the culture and achievements of African-Americans, and their
contributions to the country's rich history. The company also will
donate more than $300,000 to African-American non-profit organizations
nationwide during the month.

"Black History Month gives us an opportunity to recognize the
significant contributions that African-Americans have made to our
country," said Jeff Noddle, SUPERVALU chairman and CEO. "At SUPERVALU,
we are proud to be able to provide support to African-American
community organizations and vendors not only during Black History
Month but throughout the year. Our commitment to building a culture of
diversity is a key component of our business strategy and vital to our
ability to serve customers and associates better than anyone else."

Celebratory events include:

-- SUPERVALU and Coca-Cola are joining forces to donate $150,000
to 49 non-profit organizations nationwide as part of
Coca-Cola's "A Moment of Inspiration, a Lifetime of Black
History" month-long celebration. Among the organizations
receiving grants are the DuSable Museum of African-American
History in Chicago; the African-American Museum in
Philadelphia; the Girls Club of Los Angeles; the YMCA of
Metropolitan Minneapolis; and the Urban League of Greater
Cincinnati.

-- Also in conjunction with Coca-Cola, SUPERVALU will host
viewing parties of the upcoming PBS program "African-American
Lives II" in Minneapolis, Chicago, Philadelphia and
Washington, D.C. This program highlights the heritage of
well-known African-Americans.

-- Select SUPERVALU banner stores, in partnership with Unilever,
will host store tours and educational programs for third- and
fourth-grade students from local inner-city schools.
Department managers and company dieticians will speak to the
children about African-American history, as well as how
grocery stores operate and how to make healthy food choices to
prevent dietary-related diseases such as diabetes,
hypertension and childhood obesity. Participating students
will receive gift bags with nutritious snacks and a redeemable
gift card from the relevant SUPERVALU banner store.
Contributing brands include Annie's Homegrown, Bare Naked
Granola, Grandma Maud's, Horizon Milk, Kellogg's, Kraft, Sara
Lee and Unilever.

-- SUPERVALU, in partnership with Colgate, General Mills,
Kellogg's, Kraft and Unilever, will donate a portion of sales
on select products to African-American non-profit
organizations nationwide. Featured products, which vary by
market, will include Colgate's Total toothpaste and Palmolive
dish liquid; General Mills' Hamburger Helper; Kellogg's
Frosted Flakes Gold and All-Bran Strawberry Medley; Kraft's
Mac & Cheese special five-packs; and Unilever's Lawry's,
Caress and Vaseline Intensive Care items. Donations on the
funds raised through these partnerships are expected to total
at least $100,000.

-- Customers will be able to sample items and dishes featuring
African-American vendor products at select store locations
during the month. Through SUPERVALU's vendor diversity
program, the company works with small, minority-owned
businesses to help them gain access to its store shelves,
which in turn allows the company to better meet the needs and
desires of its diverse customer base. SUPERVALU will be
featuring more than 30 African-American vendors nationally.
Showcase items include Smokey Robinson's Meals, Reggio's
Pizza, Magnolia Tea, Michelle's Syrup, Mumbo BBQ Sauce,
Grandma Maud's Meals and Spices, New Orlean's Bill Potato
Salad, Mix & Match Popcorn, Comfort Cake, Baldwin Ice Cream,
Andy's Breading, Wild Garden Brands, and Real Men Cook Cake
Mix.

-- Smokey Robinson, who works with SUPERVALU through its vendor
diversity program, will participate in Black History Month
celebrations with executives, associates and customers in
Minneapolis/St. Paul and Washington, D.C. At the Minnesota
event, SUPERVALU and Cub Foods will present LoveWorks Academy,
an urban elementary school, with a $10,000 donation.

"At SUPERVALU, we're committed to building a diverse culture, one
that values, encourages and respects the ideas, experiences and
contributions of all associates," said Darnell Allen, SUPERVALU vice
president of diversity and inclusion. "Diversity and inclusion
energizes associates, creates a competitive edge and drives improved
performance."

"SUPERVALU's Supplier Diversity department works to ensure that we
are providing our customers with a wide range of products and services
that best meet their diverse needs," added Mike Byron, SUPERVALU
corporate director, supplier diversity. "By maintaining a diverse
supplier base, we are helping to create sustained economic and
systemic growth in the communities we serve which gives us a
competitive edge."

For more information about events in their area, customers should
contact their local stores. Contact information can be found at
www.supervalu.com by clicking on each retail banner logo.

About SUPERVALU INC.

SUPERVALU INC. is one of the largest companies in the United
States grocery channel with estimated annual sales of approximately
$44 billion. SUPERVALU holds leading market share positions across the
U.S. with its approximately 2,450 retail grocery locations, including
more than 900 in-store pharmacies. Through SUPERVALU's nationwide
supply chain network, the company provides distribution and related
logistics support services to more than 5,000 grocery endpoints across
the country. SUPERVALU currently has approximately 190,000 employees.
For more information about SUPERVALU visit www.supervalu.com.

SUPERVALU INC.
Haley Meyer, 952-828-4786
haley.meyer@supervalu.com
or
Carmichael Lynch Spong
Lindsay Rose, 612-375-8516

Copyright Business Wire 2008