Wal-Mart Honors the Heritage and Experiences of African-Americans
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Retailer's message and ongoing activities celebrate African-Americans
throughout Black History Month and beyond
BENTONVILLE, Ark., Jan. 30 /PRNewswire-FirstCall/ -- Wal-Mart Stores, Inc.
has a long tradition of supporting diverse communities throughout the year.
This February, the company is proud to celebrate Black History Month 2008 and
honor the living history of African-Americans. As part of this recognition,
Wal-Mart will highlight the meaningful historical and contemporary
contributions of African-Americans. Wal-Mart will also feature an advertising
series -- including print, radio and television advertisements -- encouraging
African-Americans to live history today.
"Each day African-Americans make history and share their legacy in
communities across this country," said Esther Silver-Parker, senior vice
president, diversity relations, Wal-Mart Stores, Inc. "As individuals share
their personal stories and accomplishments, they encourage others to make a
difference in their own communities. As our nation celebrates Black History
Month, Wal-Mart is proud to recognize the African-Americans who have and
continue to make history today."
To celebrate Black History Month Wal-Mart will host several in-store
activities:
-- Each week throughout the month, stores across the country will feature
demonstrations to highlight health and wellness, books, music, food,
beauty, and skin care products that serve the needs and preferences of
African-American customers.
-- To encourage customers to learn more about African-American history,
GEEBEE's Black Heritage Series(TM) games and puzzles will be available
for purchase in more than 600 Wal-Mart stores. Beginning Monday,
February 4, GEEBEE's Black Heritage Trivia Game will also be available
for purchase on Walmart.com. The game series, which includes the
"Black Heritage Trivia" game, "My First Matching" game, "I Can Do
Anything" game and assorted puzzles by famed African-American artist
Annie Lee, integrates positive historic role models and cultural
identities to foster greater self-esteem among African-American youth.
-- Wal-Mart is proud to support the theatrical release of "The Great
Debaters" by promoting its movie trailer among shoppers in stores
nationwide on Wal-Mart's in-store TV network.
-- Complimentary inspirational materials, including the eighth annual
publication of Wal-Mart's "Profiles in Pride" booklet, the annual
Black History Month Timeline keepsake and other educational resources
will be available to customers in select stores throughout the month
and available at http://www.walmart.com/blackhistory. This year's
Black History Month timeline will highlight Historically Black
Colleges and Universities (HBCU) and their roles in the
African-American community. The 2008 "Profiles in Pride" booklet will
showcase HBCU marching bands. Additionally, the booklet pays tribute
to Wal-Mart and Sam's Club associates who graduated from HBCUs.
Wal-Mart's support of African-Americans extends beyond the walls of its
stores and clubs into the community. To help preserve African-American
history, the Wal-Mart Foundation donated $250,000 to the Museum of
African-American History, New England's largest museum dedicated to
preserving, conserving and interpreting the contributions of 19th century
African-Americans. The company's grant will assist in the restoration and
re-opening of the museum's African Meeting House, a national historic landmark
in Boston and the oldest existing black church built by free African-Americans
in the United States.
Wal-Mart is also committed to helping to provide educational opportunities
for all, including the African-American community. Efforts include:
-- Recently, the Wal-Mart Foundation announced its support of Wiley
College, a Historically Black College and University (HBCU) in Texas
featured in the movie "The Great Debaters." The company donated
$100,000 for an endowment of the Melvin B. Tolson Scholarship Fund in
honor of the college's nationally recognized debate team.
-- Wal-Mart maintains a long-standing relationship with the Thurgood
Marshall College Fund (TMCF) through the "Strive for Excellence"
scholarship program for first-generation college students attending
public HBCUs. Additionally, Rollin Ford, Wal-Mart Stores, Inc.
executive vice president and chief information officer, currently
serves as a member of the TMCF board. The Wal-Mart Foundation this
month donated $95,000 to support the development of a strategic plan
that will guide TMCF's IT development over the next five years.
Long-term results for the organization will include an improvement in
TMCF's fiscal health and business efficiency, enhancing its ability to
serve approximately 47 member colleges and more than 232,000 students.
-- Wal-Mart also supports the United Negro College Fund (UNCF) through
services and fundraising. President and CEO Lee Scott serves as a
member of the organization's board of directors, and the company's
Associate Giving Program allows associates to donate a portion of
their salary to organizations, including UNCF.
To learn more about Wal-Mart's 2008 Black History Month celebration, play
an exclusive interactive online version of GEEBEE's Black Heritage Trivia
Game, or to download materials, visit http://www.walmart.com/blackhistory.
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters,
Neighborhood Markets, and Sam's Club locations across America or log on to its
online store at http://www.walmart.com. The company and its Foundation are
committed to a philosophy of giving back locally. Wal-Mart is proud to support
the causes that are important to customers and associates right in their own
neighborhoods, and last year gave more than $270 million to local communities
in the United States. To learn more, visit http://www.walmartfacts.com,
http://www.walmartstores.com, or http://www.walmartfoundation.org.
SOURCE Wal-Mart Stores, Inc.
Lorenzo Lopez of Wal-Mart Stores, Inc., 1-800-331-0085
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