Revell Announces First Ever Make 'n Take Day

Calling all Kids Interested in Model Kit Building

NORTHBROOK, Ill., Feb. 4 /PRNewswire/ -- Revell, the industry-leading
supplier of model kits for more than 60 years, today announced the first
national Make 'n Take Day to be held on March 8, 2008. This means young
modelers (or those interested in starting modeling) across the country will
have an opportunity to visit their local hobby shop to build a special edition
SnapTite Camaro Concept car. The car is only available at these Make 'n Take
events and is designed for easy assembly by the novice. The SnapTite Camaro
does not require glue and can be assembled in about 20 minutes by seven to
eleven year olds.
With 50,000 SnapTite Camaro's already distributed to hobby shops across
the country, Revell expects the first ever Make 'n Take Day to be a huge
success. "Parents continue to tell us they love the interactivity and fun
Revell products provide while getting their children away from video games,"
said Mike Brezette, Revell marketing vice president. "National Make 'n Take
Day is our response to this feedback and our way to help children and adults
of all ages rediscover the fun of building a precision-engineered model."
Revell, along with their distributors, is providing the special edition
SnapTite Camaro Concept car at cost to hobby shops interested in participating
in Make 'n Take Day. Hobby shops also receive a promotional banner and mini
product catalogs. "Revell, our distributors, and our dealers make no profit on
this event," said Brezette. "We all believe it's very important to provide the
kits at the lowest possible cost to give as many children as possible the
opportunity to enjoy the model building experience."
Revell has offered Make 'n Take packages for many years which are often
used by Boy Scout troops, schools and summer camps. "By using a simple
SnapTite kit that is easy to assemble, kids get interested in the hobby
without being overwhelmed with a more complicated model that requires paint
and glue," said Brezette.
Hobby shops interested in participating in the first ever Make 'n Take Day
should contact their local distributor or call Revell at 800-833-3570 or visit
http://www.Revell.com. Consumers interested in building the SnapTite Camaro
Concept car on March 8, 2008 should contact their local hobby shop.
About Revell
Revell, a Hobbico company, has been leading the model kit building
industry for more than 60 years with products that provide interactivity,
authenticity and fun. Revell's product lines are consumer and hobby robotics,
model kits including cars, trucks, ships and planes, R/C vehicles, and slot
cars. Visit http://www.Revell.com.
SOURCE Revell

Julie Baron of Revell, +1-847-818-0782, jbaron@revell.com