One Million Boxes of Over-the-Counter Smoking Cessation Products Sold in January...

Mon Feb 4, 2008 2:55pm EST

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One Million Boxes of Over-the-Counter Smoking Cessation Products Sold in
January 2008
More than 10 years of proven safety with NicoDerm(R) CQ(R), Nicorette(R) and

PITTSBURGH, Feb. 4 /PRNewswire-FirstCall/ -- GlaxoSmithKline (NYSE: GSK)
Consumer Healthcare today announced that it sold one million boxes of smoking
cessation products in January 2008, which includes NicoDerm CQ patches,
Nicorette gum, and Commit lozenges.  The New Year is the most popular time for
smokers to try and quit, unfortunately, many of them fail without the proper
tools and support.  With more than 44 million smokers in this country, people
need as many safe and effective options as possible to help them quit.
    Therapeutic nicotine products, including NicoDerm CQ, can double a
smoker's chances of quitting and remain smoke-free long-term (6 months and
longer).  In fact, 45 percent of smokers using NicoDerm CQ were smoke-free at
the end of 10 weeks (vs. 18% on placebo, based on a study employing a group
and individual behavioral support programs).
    NicoDerm CQ allows smokers to wean off nicotine gradually and safely.  The
product is formulated with a patented SmartControl technology to control the
release of nicotine and help target cravings.  Smokers often experience
withdrawal symptoms, such as irritability, mood depression, and nervousness,
as well as nicotine cravings, when they abruptly quit smoking.  The FDA-
approved labeling for NicoDerm CQ and other therapeutic nicotine products
states that it reduces these withdrawal symptoms.  SmartControl technology
ensures that a smoker receive a steady flow of nicotine for 16 or 24 hours
(depending on how long a smoker wears the NicoDerm CQ patch).  This means the
smoker has a continuous defense to fight the nicotine cravings.
    Since 1996, GlaxoSmithKline Consumer Healthcare's family of over-the-
counter smoking cessation products, NicoDerm CQ patch, Nicorette gum and
Commit lozenge, and personalized counseling and support resources have helped
more than five million smokers quit smoking.  Data from more than 100 clinical
trials among more than 35,000 people have established the safety and efficacy
profile of therapeutic nicotine for successful smoking cessation.  These
products are available without a doctor's prescription, in flexible dosing
options at more than 35,000 retail outlets across the country.
    "We are thrilled to see so many people trying to get their new year
started in a healthy way by quitting smoking.  But we know for some people,
this is not an easy addiction to break, and we want to remind them of the safe
options to wean them off of nicotine -- like NicoDerm CQ -- which are easily
available to help support their quit attempts," said Bill Slivka, Vice
President Smoking Control, GlaxoSmithKline Consumer Healthcare.
    To encourage people to quit smoking for the rest of 2008, GSK Consumer
Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of
Nicorette Cinnamon Surge to consumers.  The placebo patch is available online
at  It is intended to show smokers that the NicoDerm CQ
patch is easy to use, comfortable and discrete.  Nicorette gum is available by
calling 1-800-NICORETTE.  These offers will help smokers decide whether
NicoDerm CQ or Nicorette is the right option for their quit attempt.
    Quitting smoking is the most important step smokers can take to improve
their health -- and it's also one of the most difficult.  By developing
innovative new products and support systems to improve the quit experience,
GSK Consumer Healthcare is working to inspire and enable every smoker to quit.
    About NicoDerm CQ
    NicoDerm CQ is the best-selling smoking cessation patch in history and has
helped millions of smokers quit.  It is also the number one doctor-recommended
patch to quit smoking.  When used as directed, NicoDerm CQ allows a smoker to
gradually adjust to having less nicotine until eventually he doesn't need any
at all.  NicoDerm CQ step-down therapy is available in three strengths, 7mg,
14mg and 21 mg.
    About GlaxoSmithKline Consumer Healthcare
    GSK Consumer Healthcare is one of the world's largest over-the-counter
consumer healthcare products companies. Its more than 30 well-known brands
include the leading smoking cessation products, Nicorette(R), NicoDerm(R)
CQ(R) and Commit(R) as well as many medicine cabinet staples, including
Abreva(R), Aquafresh(R), Sensodyne,(R) Tums(R) and Breathe Right(R).
    About GlaxoSmithKline
    GlaxoSmithKline -- one of the world's leading research-based
pharmaceutical and healthcare companies -- is committed to improving the
quality of human life by enabling people to do more, feel better and live
longer.  For company information visit:
SOURCE  GlaxoSmithKline Consumer Healthcare

Malesia Dunn, Director, Communications of GlaxoSmithKline Consumer Healthcare,
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