Lisa Sherman Named Executive Vice President, General Manager, Logo

Promotion reflects Logo's business milestones, online leadership,
unprecedented advertising partnerships, doubled cable distribution and
production of historic presidential forum

NEW YORK, Feb. 5 /PRNewswire/ -- Logo (http://www.LOGOonline.com), a
division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks, today announced
that Lisa Sherman has been promoted to Executive Vice President, General
Manager, Logo. The announcement was made by Brian Graden, President, MTV
Networks Music Group Entertainment; and President, Logo.
For more than two years as Senior Vice President, General Manager, Sherman
has been charged with launching Logo, running its day-to-day operations and
creating and implementing an aggressive business plan that has built the
first-ever ad-supported television and multi-platform entertainment brand for
the lesbian, gay, bisexual and transgender (LGBT) audience.
Working closely with Graden, Sherman helped to develop Logo's slate of
original and acquired programming that speaks to the diverse experiences from
LGBT America, including The Big Gay Sketch Show
(http://www.logoonline.com/shows/dyn/big_gay_sketch_show_2/series.jhtml), Exes
and Ohs, Rick & Steve, Noah's Arc and the upcoming Transamerican Love Story
(http://www.logoonline.com/shows/dyn/transamerican_love_story/series.jhtml).
"Lisa is that rare individual who, as a leader, shows everyone what is
possible, balancing Logo's daring vision with the hard management sense
required to achieve lift off," said Brian Graden, President, MTV Networks
Music Group Entertainment; and President, Logo. "Thanks to her inspiration,
LGBT people now have a television home to call their own."
"Lisa's energy and passion not only has helped build the Logo brand but
made it a destination for the LGBT audience to feel empowered, reflected and
entertained by," said Van Toffler, President of the MTV Networks Music and
Logo Group. "I am glad she is a part of our MTV Networks family and look
forward to Lisa and her team continuing to take Logo to new heights."
Sherman and her senior management team have achieved historic business and
cultural benchmarks for the newest and largest American LGBT media entity:
-- Since launch, the number of Logo's cable and satellite homes more than
doubled to 30 million homes, putting Logo in homes the top 25 markets
as well as in places like Joplin, Missouri and Amarillo, Texas. In
addition, Logo developed partnerships with the nation's leading digital
distributors making Logo the first and only LGBT content provider on
platforms like iTunes, Amazon Unbox, Xbox, Wal-Mart and the nation's
top wireless providers.
-- Logo has attracted more than 130 world-class advertising partners,
two-thirds of whom had never before advertised in LGBT media. Unique
campaigns created with clients like Stolichnaya, Levi's, Cadillac and
Subaru attracted national media attention for their authentic and
powerful use of gay imagery.
-- Starting from scratch in late 2005, a strategy to create an online
federation of LGBT entertainment, news and social networking web sites
catapulted Logo to the top of the online segment for the first time in
the second half of 2007.

In addition, with her deep ties in the LGBT community, Sherman was
instrumental in launching and driving Logo's historic The Visible Vote 08: A
Presidential Forum (http://www.visiblevote08.com) during which six of the
leading Democratic presidential candidates addressed an LGBT television
audience for the first time in history. The forum was produced in partnership
with the Human Rights Campaign Foundation, with whom Sherman has had a
longstanding relationship, including serving on numerous leadership boards and
committees.
Sherman has a rich career in business and marketing. Before joining Logo,
she served as Senior Vice President and Group Account Director at the New York
office of Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of
Companies.
Earlier in her career, Sherman served as an executive at Verizon
Communications, where she held a number of senior level marketing, advertising
and operating positions for 17 years. In addition, she co-founded the Women's
Sports Network, Inc., a marketing services company specializing in the
management and marketing of sports, entertainment and promotions for Fortune
100 companies.
Sherman is a board member of the New York City-based organization God's
Love We Deliver, whose mission is to alleviate hunger and malnutrition in men,
women and children living with HIV/AIDS or other serious illnesses by
preparing and delivering meals to those unable to provide for themselves. She
is also a board member of LIFEbeat, which mobilizes the talents and resources
of the music industry to raise HIV/AIDS prevention awareness and to provide
support to people living with HIV/AIDS.
ABOUT LOGO
Logo is the ad-supported network targeting lesbian, gay, bisexual and
transgender (LGBT) viewers, launched by MTV Networks. The network launched
June 30, 2005 with more than one thousand hours of content and now has more
than 30 million subscribers across the United States. Logo provides LGBT
audiences with a place where they can see themselves and be themselves through
a mix of original and acquired entertainment programming that is authentic,
smart and inclusive. Logo joins Viacom's roster of popular and highly targeted
cable networks which includes MTV, Comedy Central, BET and Spike TV.
ABOUT MTV NETWORKS
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of programming and content across all media platforms. MTV
Networks, with more than 120 channels worldwide, owns and operates the
following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1,
mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, with all of these networks
trademarks of MTV Networks. MTV Networks connects with its audiences through
its robust consumer products businesses and its more than 100 interactive
properties worldwide, including online, broadband, wireless and interactive
television services and also has licensing agreements, joint ventures, and
syndication deals whereby all of its programming services can be seen
worldwide.
SOURCE Logo

Steven Fisher, +1-212-654-3035, steven.fisher@logostaff.com, or Ashok Sinha,
+1-212-654-3042, Ashok.sinha@logostaff.com, both of Logo Communications and
Public Affairs