Alps Electric and Avnet Electronics Marketing Sign Global Distribution Agreement

Tue Feb 5, 2008 10:00am EST

* Reuters is not responsible for the content in this press release.

TOKYO--(Business Wire)--
Alps Electric Co., Ltd. (TOKYO:6770) and Avnet Electronics
Marketing, an operating group of Avnet, Inc. (NYSE:AVT), have entered
into a global distribution agreement. Under this agreement, Avnet will
distribute the full line of Alps products, including switches and
encoders, sensors, potentiometers, connectors, direct thermal
printers, radio frequency (RF) and optical devices, on a worldwide

   Avnet is one of the world's largest value-added distributors of
electronic components, computer products and technology services and

   "Avnet, with its innovative and entrepreneurial spirit, coupled
with the quality, depth and breadth of its knowledge and business
relations, assures customers and suppliers that they have chosen the
right partner to accelerate their success," said Yasuo Sasao, General
Manager Strategic Sales & Marketing Operations for Alps Electric.
"This expertise combined with Alps core values will lead to a
synergetic success in marketing the growing range of Alps products
across global markets, especially also in adding service values and by
creating new customer relationships across all geographies."

   "Alps understands and embraces the concept of 'art of
electronics,' which results in superior value in the electronic
devices they manufacture," said Tom McCartney, senior vice president
of IP&E business development worldwide for Avnet Electronics
Marketing. "Together, Avnet and Alps will work with customers, from
the design stage to production and around the globe, to assure
products meet their unique needs in a functional and cost-effective

   About Avnet

   Avnet Electronics Marketing is an operating group of Phoenix-based
Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet is one of the
largest distributors of electronic components, computer products and
technology services and solutions with more than 300 locations serving
more than 70 countries worldwide. The company markets, distributes and
optimizes the supply-chain and provides design-chain services for the
products of the world's leading electronic component suppliers,
enterprise computer manufacturers and embedded subsystem providers.
Avnet brings a breadth and depth of capabilities, such as maximizing
inventory efficiency, managing logistics, assembling products and
providing engineering design assistance for its 100,000 customers,
accelerating their growth through cost-effective, value-added services
and solutions. For the fiscal year ended June 30, 2007, Avnet
generated revenue of $15.68 billion. For more information, visit and

   About the ALPS group and Alps Electric Co., Ltd.

   The Alps Group comprises electronic components, audio equipment,
and logistics and other business segments, each centered around Alps
Electric, Alpine Electronics and Alps Logistics respectively. Alps
Electric is a leading global manufacturer of electronic devices,
supplying over 40,000 different innovative components to about 2,000
companies all over the world.

   Alps Electric creates innovative products in its main business
segments -- components, magnetic devices, communication devices,
peripheral products and automotive electronics -- which are
contributing to advance the digital society. These components play a
vital role in many devices used in everyday environment, especially in
automotive, mobile and home electronics applications. Consolidated net
sales amounted to USD 6.0 billion in the fiscal term ended March 31,
2007 (JPY / USD = 118.1 as of March 31, 2007).

   Alps Electric operates 83 development, production and sales &
marketing bases in Japan, America, Europe and Asia, including Greater
China. Alps Electric is the Global market leader in electronics. The
Alps group's Web site is located at

Alps Electric Co., Ltd.
Frank Steinruecken, +81-3-5499-9130
Strategic Sales & Marketing Operations
Avnet Electronics Marketing
Jody Janusch LaRoque, +1-480-643-2547
Public Relations

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.