Reed's, Inc. Announces Illinois Launch; Earl Gaudio & Son, Inc. to Distribute Reed's...

Thu Feb 7, 2008 9:00am EST

* Reuters is not responsible for the content in this press release.

Reed's, Inc. Announces Illinois Launch; Earl Gaudio & Son, Inc. to Distribute Reed's Product Line

LOS ANGELES--(Business Wire)--
Reed's, Inc. (NASDAQ: REED) announced today that Earl Gaudio &
Son, a leading beer and new age beverage distributor, has agreed to
distribute Reed's product line throughout Eastern Illinois.

   Christopher Reed, Founder and CEO of Reed's, Inc., stated, "Earl
Gaudio & Son has an established reputation for providing leading,
quality brands throughout Eastern Illinois and we are very pleased to
partner with such a strong distributor. This is consistent with our
strategy of partnering with leading distributors within their
respective markets as we continue to grow Reed's national presence."

   Earl Gaudio & Son, Inc., an Anheuser-Busch distributor, started in
1904 and has been family owned for four generations. The company's
mission is to provide quality products and service to people of the
following Illinois counties: Vermilion, Edgar, Iroqouis, Clark,
Douglas and Champaign and the Indiana Counties of: Vermillion, Warren
and Fountain.

   About Reed's, Inc.

   Reed's, Inc. makes the top selling sodas in natural foods markets
nationwide and is currently taking its natural food market success
into the mainstream markets. Its six award winning non-alcoholic
Ginger Brews are unique in the beverage industry being brewed not
manufactured and use fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the Company
has acquired the top selling root beer line in natural foods, the
Virgil's Root Beer product line and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's
Ginger Ice Creams. Reed's products are sold through specialty gourmet
and natural food stores, supermarket chains, retail stores and
restaurants nationwide and in Canada. For more information about
Reed's, please visit the company's website at:
or call (800) 99-REEDS.


   Some portions of this press release, particularly those describing
Reed's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
While Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties, including difficulties in marketing its products and
services, need for capital, competition from other companies and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. For further details and a discussion
of these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or

Integrated Corporate Relations
John Mills, 310-954-1105

Copyright Business Wire 2008
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