Cabbage Patch Kids(R) Celebrate 25 Years with a One-of-a-Kind, Year-Long Birthday...

Cabbage Patch Kids(R) Celebrate 25 Years with a One-of-a-Kind, Year-Long Birthday Celebration!

Play Along(R) Introduces New Additions to the CPK Family,
including a Special Commemorative 25th Anniversary 'Kid(TM)

BURGER KING(R) Restaurants & Carvel(R) kick off Festivities
NEW YORK--(Business Wire)--
It's been 25 years since the Cabbage Patch Kids(R) first burst
onto the scene, creating a retail frenzy unlike any other. With 115
million 'Kids(TM) adopted since 1983, the Cabbage Patch Kids continue
to strike a chord with parents and children as one of the most
recognizable and beloved children's properties of all time. In
celebration of their 25th anniversary in 2008, licensing and marketing
agent 4Kids Entertainment, Inc. (NYSE: KDE), along with property owner
Original Appalachian Artworks Inc. (OAA) and master toy licensee, Play
Along(R), a division of JAKKS Pacific, Inc. (NASDAQ: JAKK), are
kicking off a year-long celebration in honor of these one-of-a-kind
'Kids, with new additions to the Cabbage Patch Kids family and an
array of exciting partnerships.

"We are delighted to celebrate the success of the Cabbage Patch
Kids, which for 25 years has stood as one of the most successful toy
brands of all time," said Alfred R. Kahn, Chairman and CEO of 4Kids
Entertainment. "Our licensing, promotional and retail partners will
make 2008 a banner year for this iconic property and introduce a whole
new generation of fans to this American classic."

"Cabbage Patch Kids have become a cultural phenomenon," said David
Gold, Marketing VP for Play Along. "In 2008, consumers will fall in
love all over again with the collection of new and nostalgic 'Kids we
will be offering for CPK fans throughout the year."

To kick-off the birthday festivities, Celebration Foods and the
Carvel(R) brand have teamed up with the Cabbage Patch Kids and Play
Along for a special 25th anniversary celebration launching this spring
and continuing through fall 2008. The year-long cross promotions
between Cabbage Patch Kids and Carvel will include TV and print ads,
franchise and supermarket programs, online promos, in-pack sweepstakes
and an exclusive Carvel ice cream-eating, celebration-themed Cabbage
Patch Kid created by Play Along.

"Carvel Ice Cream was founded in 1934, so it seems appropriate
that two long-time beloved brands would come together for this
milestone celebration," said Carvel President Gary Bales. "The young
and young-at-heart will enjoy this special edition doll now and for
another 25 years to come."

The adorable Cabbage Patch Kids(R) Fun to Feed Baby magically
licks a Carvel ice cream cone, and when the Baby's face gets all messy
with sprinkles - just wipe the mess away with the accompanying magic
washcloth! Like all Cabbage Patch Kids, the Fun to Feed Baby is
one-of-a-kind and also comes with its own name, birth certificate and
adoption papers. (SRP: $22.99, Ages 3+)

The second momentous item to commemorate the anniversary debuts
this fall is the most anticipated Cabbage Patch Kid in twenty-five
years and will reintroduce the world to the 'Kid that started it all.
The Anniversary Cabbage Patch Kids(R) will bring back the magic of the
"original" 1983 'Kids by replicating their vintage fashions,
hairstyles and facial expressions! In beautiful keepsake packaging,
these new 'Kids will each have a special "25th Anniversary" Xavier
Roberts signature, and each will be accompanied by commemorative
silver-stamped 25th Anniversary Birth Certificates and Adoption
Papers. (SRP: $29.99, Ages 3+)

To keep the party going, Burger King Corporation (BKC) is
launching a promotion almost as unique as the Cabbage Patch Kids
themselves. Sixteen different Collectible Cabbage Patch Kids Minis
will be available exclusively with the purchase of any BK(R) Kids Meal
from February 11 through March 9, 2008 at participating BURGER KING(R)
restaurants, or while supplies last. In-restaurant dates vary for
participating markets.

In support of the Cabbage Patch Kids promotion, 4Kids
Entertainment and BKC have developed an integrated media campaign
which will include television spots, online content, in-restaurant
signage and inclusion in the BURGER KING(R) Adventures Newsletter,
which is distributed in participating BURGER KING(R) Restaurants
across the country.

"It is rewarding to hear stories about the joy Cabbage Patch Kids
continue to bring to their families after 25 years," said creator
Xavier Roberts. "To celebrate more than 25 years of delivering fun, we
plan to help create even more wonderful memories for our growing
family. In addition to the celebrations with Play Along, Carvel and
BURGER KING(R), everyone is invited to bring their 'Kids and join us
at our 2008 birthday party, scheduled for Sept. 20, at BabyLand
General Hospital, home of the Cabbage Patch Kids, in Cleveland,
Georgia."

About Original Appalachian Artworks

Original Appalachian Artworks, Inc. (OAA), founded in 1978 by
Cabbage Patch Kids creator Xavier Roberts, is a privately held
corporation located in Cleveland, Georgia. Owners of the world famous
Cabbage Patch Kids brand and home to BabyLand General Hospital, one of
Georgia's top tourist attractions, OAA also manages a wide range of
other projects while continuing to deliver hand-stitched
one-of-a-kind, soft-sculpture Cabbage Patch Kids. For additional
information visit www.cabbagepatchkids.com.

About 4Kids Entertainment

With U.S. headquarters in New York City, regional offices for its
trading card business in San Diego, California and international
offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global
organization devoted to the creation, development, production,
broadcasting, distribution, licensing and manufacturing of children's
entertainment products.

Through its wholly owned subsidiaries, 4Kids produces animated
television series and films, distributes 4Kids' produced or licensed
animated television series for the domestic and international
television and home video markets, licenses merchandising rights
worldwide to 4Kids' owned or represented properties, operates Web
sites to support 4Kids' owned or represented properties, and produces
and markets collectible trading card games. Additionally, the Company
programs and sells the national advertising time in a four-hour
"4KidsTV" block which airs on nearly 200 affiliated FOX television
stations Saturday mornings. Beginning in September 2008, the Company
will also program and sell the national advertising time in the
five-hour Saturday morning block on The CW television network.

Additional information is available on the
www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv
game station site.

About Play Along

Play Along(R), a division of JAKKS Pacific, Inc., is the
award-winning toy company behind some of the most recognizable and
popular children's toy licenses in the world, including classics like
Cabbage Patch Kids(R) and Care Bears(R), as well as new favorites like
Disney Channel's Hannah Montana and The Cheetah Girls. In addition to
traditional toy lines, Play Along also manufactures and markets Speed
Stacks(R), the official equipment of the World Sport Stacking
Association. Play Along's products are found at specialty, gift and
major mass retailers worldwide. For more information about Play
Along's products, visit www.playalongtoys.com.

About JAKKS Pacific

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that
designs and markets a broad range of toys and consumer products. The
product categories include: Action Figures, Art Activity Kits,
Stationery, Writing Instruments, Performance Kites, Water Toys, Sports
Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys,
Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories.
The products are sold under various brand names including JAKKS
Pacific(R), Play Along(R), Flying Colors(R), Creative Designs
International(TM), Road Champs(R), Child Guidance(R), Pentech(R),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color
Workshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKS
and THQ Inc. participate in a joint venture that has worldwide rights
to publish and market World Wrestling Entertainment video games. For
further information, visit www.jakks.com.

About Celebration Foods

Celebration Foods, a division of FOCUS Brands, Inc., is the
marketer, manufacturer and distributor of leading high quality frozen
desserts for all occasions, including Carvel ice cream cakes and
desserts. Headquartered in Rocky Hill, CT, Celebration Foods is the
market leader in the ice cream and ice milk frozen desserts category
with a 65% share and distribution now reaching over 43 states in
leading supermarkets, supercenters and club stores. For more
information on Celebration Foods visit www.celebrationfoods.com.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,300 restaurants in
all 50 states and in 69 countries and U.S. territories worldwide.
Approximately 90 percent of BURGER KING(R) restaurants are owned and
operated by independent franchisees, many of them family-owned
operations that have been in business for decades. To learn more about
Burger King Corp. please visit the company's Web site at www.bk.com.

The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of
the Exchange Act. These statements may involve risks and uncertainties
that could cause actual results to differ materially from those
described in such statements. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove
to have been correct. Important factors beyond the Company's control,
including general economic conditions, consumer spending levels,
competition from toy companies, motion picture studios and other
licensing companies, the uncertainty of public response to the
Company's properties and other factors could cause actual results to
differ materially from the Company's expectations.

(C)2007 Original Appalachian Artworks, Inc. All Rights Reserved.

4Kids Entertainment
Barry Stagg, 646-822-4257
bstagg@4kidsent.com
or
Dan Klores Communications
Karen Silberg/Callie Burrows, 212-685-4300
karen_silberg@dkcnews.com / callie_burrows@dkcnews.com
or
Play Along
Jen Bernstein, 954-596-2210
jbernstein@playalongtoys.com

Copyright Business Wire 2008