Lotame Receives Multi-Million Dollar Series a Financing in a Round Led by Battery...

Lotame Receives Multi-Million Dollar Series a Financing in a Round Led by
Battery Ventures
UNVEILS THE MOST CUSTOMIZABLE TARGETING TOOLS AND ADVANCED MONETIZATION
TECHNIQUES WITHIN SOCIAL MEDIA

NEW YORK, Feb. 11 /PRNewswire/ -- Earlier today, Lotame Solutions closed a
multi- million dollar Series A round of financing led by Battery Ventures,
with participation from existing investors Hillcrest Management and Betaworks.
Lotame is a company that focuses on providing the most advanced revenue
solutions exclusively within social media. It aggregates intelligence across
multiple social networking sites, which allows advertisers to build the most
targeted and customizable audiences, and gives publishers the ability to
monetize their inventory more effectively to garner higher streams of revenue.
The success of online advertising can no longer be measured by simple
click-thru rates and conversions. Behavioral targeting has become the new
industry standard, however, most of the tools available were created for
static publishers and are not effective for the evolving world of user-
generated content. Lotame is changing the game with its cutting-edge Crowd
Control Technology. It optimizes behavioral targeting by capturing
previously unavailable data based on engagement, which is inherent to social
media. This data intelligence, coupled with a completely customizable
audience that is re-targetable for future campaigns, places Lotame at the
forefront of the industry.
"We are in a unique position because we deal exclusively with social
media, and our business model is based on being an aggregator of intelligence
across multiple social networks," said Andrew Monfried, Founder & CEO of
Lotame. "We differ from others in the industry because we share all of our
data and knowledge with our clients before, during, and after we deliver
campaigns. Lotame prides itself on making our clients smarter. This approach
allows our advertisers to maximize ad spend and ROI, while allowing our
publishers the opportunity to convert remnant inventory into premium
inventory."
"The depth of information and knowledge Lotame can provide, offer insights
never available before," said Taylor Valentine, Account Group Supervisor,
Horizon Interactive. "They have the ability to create and customize campaigns
which truly drive results for clients."
"Lotame has a unique business model, offering clients a sophisticated way
of managing inventory strategically to help monetize your social network,"
said Cyril Zimmermann, CEO of Hi-Media Group which owns Fotolog, the largest
publicly-owned social media network.
Roger Lee and Satya Patel, both of Battery Ventures, will become Lotame's
newest board members.
"Social media is growing at a rapid rate, and we are excited to be
partnering with a company that we feel is leading the industry with the most
advanced means of targeting and monetization," said Battery's Patel, who spent
a number of years in product management for Google's AdSense as well as at
DoubleClick. "The Lotame team has the pedigree, vision and technology to help
advertisers and publishers harness the true potential user-generated content
has to offer."
About Lotame
As the premier aggregator of intelligence within social media, Lotame's
goal is to make our clients more knowledgeable about how to effectively target
and monetize user-generated content. Our advanced technology allows our
partners to build the most targeted and customizable audiences available in
the industry, while our business model focuses on providing them with the
highest stream of monthly revenue.
Lotame was founded by seasoned Internet advertising executives from
Advetrtising.com and Yahoo, and has offices in New York and Maryland. For
more information please visit www.lotame.com.
About Battery Ventures
Since 1983, Battery has been investing in technology and innovation
worldwide. The firm partners with entrepreneurs and management teams across
technology sectors, geographies and stages of a company's life, from start-up
and expansion financing, to growth equity and buyouts.
Battery has supported many breakthrough companies around the world,
including: Akamai Technologies, Cbeyond, LIFFE (acquired by EuroNext),
Neoteris (acquired by Netscreen) and Omniture. Its current Internet and
Digital Media portfolio includes Bazaarvoice, Freewheel Media, Spot Runner,
Trial Pay and World Golf Tour.
From offices in Boston, Silicon Valley and Israel, Battery manages nearly
$3 billion in committed capital, including its current fund of $750 million.
For more information on the firm and its clean tech portfolio, visit
www.battery.com.
About Betaworks
Betaworks is an operating and investing company that focuses exclusively
on web based media, data services and revenue technologies. The company was
founded by John Borthwick and Andrew Weissman, and is headquartered in New
York City. For more information please visit www.betaworks.com.
About Hillcrest Management
Hillcrest Management, LLC is a private investment organization that
invests its own money and resources into local, national, and international
businesses. In business since 2006, Hillcrest is passionate about the
companies we invest in. We work closely with our portfolio businesses on the
business plan execution, modeling and planning, and in the assignment of
management professionals and specialized resources for each business niche.
For more information please visit www.hillcm.com.
SOURCE Lotame

Anthony Rapacciuolo of Lotame, +1-646-670-6110, Anthony@lotame.com