Paramount Pictures Creates Mobile Entertainment Unit

Paramount Mobile Entertainment Announces Senior Management Team, Key
Partnerships and Content Deals

HOLLYWOOD, Calif., Feb. 11 /PRNewswire/ -- Sandi Isaacs, Senior Vice
President, Mobile & Interactive, today announced the creation of a new
business unit under the umbrella of the studio's digital division, Paramount
Pictures Digital Entertainment. The new global unit, Paramount Mobile
Entertainment (PME), will focus on developing mobile entertainment and
alternative distribution models for the studio. Paramount Pictures Digital
Entertainment is led by President Thomas Lesinski and focuses on development
and distribution of digital entertainment in the areas of mobile and wireless,
interactive, videogames, virtual worlds and emerging technologies. Paramount
is a unit of Viacom (NYSE: VIA, VIA.B).
Isaacs announced PME's senior management team, as well as key partnerships
and content deals.
"Paramount Mobile Entertainment was established to advance our mobile
initiatives by placing us at the forefront of the evolving wireless industry,"
states Sandi Isaacs. "By recruiting executives from both the
telecommunications and mobile entertainment industries, we are increasing our
efforts to advance our business on a global scale."
Madeline Herdrich, Vice President of Mobile, North America
Madeline Herdrich serves as Vice President of Mobile and oversees the
North American region for Paramount Mobile Entertainment. In this role,
Madeline is charged with distribution and marketing of the North American
Mobile business.
Previously, Herdrich served as Sr. Director of Consumer Business
Development at AT&T Mobility where she led the content strategy and execution
of new business initiatives for Video, WAP and messaging applications and
services.
Pradeep Mittur, Vice President of Mobile, Asia Pacific
Pradeep Mittur serves as Vice President of Mobile, Asia Pacific for
Paramount Mobile Entertainment. In this role, Pradeep is charged with
managing mobile entertainment operations across Asia Pacific including India,
South East Asia, China, Korea, Australia and New Zealand.
Previously, Mittur was with Disney where he established and consolidated
the regional mobile entertainment business focused on mobile games and
applications across Asia Pacific. Pradeep has worked with leading
advertising, interactive and telecom firms in the US, Middle East, India and
SE Asia.
Giovanni Maruca, Director of Mobile, EMEA
Giovanni Maruca serves as Head of Mobile for Europe, the Middle East and
Africa for Paramount Mobile Entertainment. In this role, Giovanni is charged
with distribution and marketing, and operations of the EMEA mobile business.
Prior to joining Paramount Pictures Digital Entertainment in May 2007,
Giovanni headed Sony Pictures Digital's Direct-to-Consumer mobile initiatives
and launched several European mobile marketing campaigns for Sony Pictures.
As part of Sony Pictures Television International, he was responsible for
mobile distribution and marketing for Southern Europe and Africa.
Recently, Paramount Mobile Entertainment has secured partnerships with
wireless carriers and content creators to develop applications and content
based upon Paramount Pictures' library of titles. Some of these partners
include: Verizon Wireless, AT&T, T Mobile, 02 UK, Hungama, Cellempower (i2
Group) and Nokia.
About Paramount Pictures Digital Entertainment
Paramount Pictures Digital Entertainment (PDE) is part of Paramount
Pictures Corporation. Paramount Pictures Corporation (PPC), a global producer
and distributor of filmed entertainment, is a unit of Viacom
(NYSE: VIA, VIA.B), a leading content company with prominent and respected
film, television and digital entertainment brands. The company's labels
include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks,
MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also
include Paramount Pictures Digital Entertainment, Paramount Home
Entertainment, Paramount Pictures International, Paramount Licensing Inc.,
Paramount Studio Group, and Worldwide Television Distribution.
SOURCE Paramount Pictures Digital Entertainment

Jodi Lederman of Paramount Pictures Digital Entertainment, +1-310-205-0618,
Jodi_Lederman@paramount.com